12 Tools to Boost Your Creativity in Social Media Marketing 

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12 Tools to Boost Your Creativity in Social Media Marketing 

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As a business owner, you must know and understand that your target market is probably somewhere on social media. Therefore, it’s critical that you put your business out there so as to effectively leverage the social media channels. So invariably, the key lies in figuring out which social media networks your target demographic is using and use those to promote your business. If you don’t do this, then you won’t get all the customers you possibly can. To help you plant a firm foot for a creative social media marketing, we are presenting below 12 tips.   

Use Twitter to Grow Your Business

While the line “if you build it, they will come,” is a great line from a movie—it’s a horrible idea for a marketing plan. In order to be successful on the internet today, you must make sure that you are writing content that engages and excites your audience. However, if you are new to social media, you need to spend more time developing your audience instead of content creation.

Analyze Your Past Content to Improve Your Posts 

When it comes to determining the effectiveness of their social media campaigns after they have published them. These days, you actually have a variety of tools at your disposal to take a look at your content before publication.

Start by entering a keyword into the analytic software. Then, since some content will perform better on some networks than others, you can curate your content based on the social network. Once you have this information, you will be able to ensure that you publish content that is most likely to reach your readers.

Use Links to Optimize Your Visual Content

When it comes to social media, visual content is a gateway to the content that is most valuable for your readers. Therefore, when you are making plans to use visual content on social media, make sure that you consider how it will draw traffic to your site, which brings them to your products/services.

Use Images to Maximize your Twitter Real Estate

On average, approximately 6 thousand tweets are sent out on Twitter. This means that there are around 350,000 being sent per minute, 500 million each day and around 200 billion each year. Therefore, creating the best possible tweet is critical. When you add some visual appeal to your tweet, you get your important content noticed. Twitter allows you to add up to 4 images to your tweets.

Create Your Plan for Social Media 

When it comes to creating content for the whole gamut of social media, many businesses feel a bit overwhelmed. This leads many brands to create one specific type of content and then blast that all over every platform. If you are doing this, you definitely need some help with a social media plan.

When it comes to each social media platform, your goals need to be different. Therefore, the content you create for that platform must be different as well. This is the primary reason that content marketing is not easy—but it’s definitely worth the effort. If you are able to leverage a social media plan correctly, you’ll be able to increase the channels that work for you.

Consistently Deliver Content

One of the best ways that you can increase your engagement and follow on social media platforms is to consistently be there. The very first step is to make sure you have the proper systems in place to make sure that your posts are always relevant, valuable, and interesting for your audience. You can use a tool such as Flash Essay to create your content areas so that you can keep up with the types of posts that you’re releasing. This will help you to make sure you’re not releasing the same thing over and over. In addition, you can schedule the posts indefinitely, so your schedule will never run out. Then, as you build up your library, you will be able to update your schedule with categories you would like to release and when you’d like to release them.

Host Private Hangouts

Success on social media is usually about having the right conversations with the right people. If you are already thinking about segmented lists, you will be able to appreciate knowing that you can build your lists on Google+ in a variety of ways. You can use private communities, as well as Google+ Hangout events—which will allow you to have dedicated, private experiences while also conversing with the right people.

Private Hangouts are different in that the members of your group/list will receive a private invite instead of just a public notice—which allows you to get their attention much easier.

Make Sure to Strategically Use Hashtags 

If you expect for your social media plan to be successful, you must cease and desist the random hash-tagging. You want to make sure that you establish a good hashtag that will allow you to neatly bring all the parts of your campaign together.

Make sure that you choose a hashtag that is easy to remember and spell—and make sure that it’s not being used by anyone else. You need to make sure to check out all social media channels before you start your campaign. Once your hashtag is created, you will want to follow and join your conversation.

Try Out Pinterest for Your Brand 

While you may think that Pinterest is for those brands with something visual, that’s not necessarily true. For example, an organization that offered software as a service to a narrow audience tested Pinterest for their blog posts. They used infographics and other images and built boards related to their brand persona. Within just one short month, Pinterest became their primary source of social network referrals.

Write Blog Posts with Social Updates 

Use your most popular Facebook posts or tweets—or the ones that you feel the most passionate about—to create blog posts. The goal is not to write three full pages—or even four paragraphs. After all, the truth is that people are very busy and content can sometimes be a bit overwhelming—so you want to make sure that your posts are easy to read and provide value.

Another great way to get ideas for content is to comment on the things that you are reading. One of the benefits to commenting on others is that people will start to recognize your name.

Make Sure Your Pinnable Images have a Context 

As mentioned previously, people are really busy and have difficulty paying attention for long spans of time. Therefore, when you want to capture your audience, you want do make sure that you can communicate your image in such a way that the audience will engage. The best way to do this is to use effective visuals. When you are creating your Pinterest graphics, you want to make it clear to your readers what they will gain from it.

Effectively Manage Your Time 

Even if you’re pretty sure where you’re spending your time, chances are that you feel there isn’t enough time in the day to get done what you need. Learning to manage your time well is one of the biggest challenges for business owners.


In closing, social media is king when it comes to reaching out to the public. You want to make sure that you do everything you can to reach out and get your name out there. Take some time to figure out where your target demographic is spending their time and get your info out there first. Then, you can spread the word in other ways. We hope the 12 tips highlighted in this article will help you to creatively manage your social media campaigns.

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Author: Malia Keirsey

Malia Keirsey is a young guest contributor and talented web designer. She writes about digital marketing, social media, self-development with a passion for sharing her knowledge with everyone who interested. You can follow Malia on Twitter and ask her any questions.

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