Recent Posts From All Categories
Elon Musk will indeed be buying Twitter
There might be some light at the end of the horizon—Elon Musk will...
ICANN Board elects new leaders
During the ICANN75 Annual General Meeting in Kuala Lumpur, Malaysia, the...
Nielsen Always On digital ad ratings will now start measuring YouTube ad campaigns
Nielsen’s “always on” Digital Ad Ratings (DAR) will now...
Twitter Blue subscribers in Canada, New Zealand, and Australia now have access to the Edit button
Twitter Blue users in Australia, Canada, and New Zealand can now access...
TikTok and Opera team up for the #GamingForAll challenge feat
TikTok and Opera GX has a new international campaign #GamingForAll to...
No such thing as mainstream pop culture, says recent study
A recent study by Horizon Media found that 91% of 18–25-year-olds do not...
Snapchat reaches new coverage deal with Spanish LaLiga
Soccer in Europe is a goldmine, and Snapchat is leaning towards tapping...
Twitter is testing a new “Views” count display
Social media giant Twitter, is testing a new “Views” count. It is a...
Popular Posts This Month
Google revamps Search; adds more visual search experience
Google has revamped its popular traditional Search experience for users. Google Search users will now be allowed to more natural information while using Search. The search engine giant is introducing a couple of new features, including tools that can be used to drill down into topics and other changes that will make search more visual in terms of experience. The change will also make users experience maps snippets, imagery and even video in new ways. Google’s latest changes are a reflection of inspiration taken from TikTok, and how younger people use the web. These days, younger users prefer easy access and visual content, as well as more guidance when they start making queries. A new feature will now introduce shortcuts to some of Google’s useful tools directly on the home screen of the Google app, this will appear beneath the search box. Users will have access to buttons that allow them to take quick actions to do things including translate text using their camera, identify music, shop visually, and more. It is clear from Google’s latest tools and changes that the company is clearly targeting younger people. While these new features do not necessarily link to Google’s services that...
Twitter is testing a new “Views” count display
Social media giant Twitter, is testing a new “Views” count. It is a public test, but only available to a handful of users on the platform. The Views count feature only displays the total number of times that each of a user’s tweets was viewed in the app. The feature was uncovered by social media commentator Matt Navarra who posted a screenshot of that it looks like on Twitter. The count is indicated by an eye icon on your main tweet stream. This helps you to know that people are not just seeing your tweets, but actually engaging with them. If you are a marketer, the Views count feature does a lot of good to your self-esteem, and helps you to plan your next content before tweeting it. There are other ways you could view your tweets and how people engage with them. You can already view your tweet impression count in the full tweet analytics display. This is accessible via the graph icon on your tweets. The new View count, however, gives you a direct access to the data without having to click on the graph icon. Twitter is working a ‘Views’ counter for tweets! h/t @hammodoh1 @ohitsmerenz...
Snapchat reaches new coverage deal with Spanish LaLiga
Soccer in Europe is a goldmine, and Snapchat is leaning towards tapping into that market. The social media giant has inked a new deal with the Spanish Laliga to host exclusive content, weekly highlights, historic archives, top goals, and many more. It is a great opportunity to expand Snapchat’s reach, especially as it looks to boost its revenue generation. The company will also be looking at winning more hearts in that part of the world, and even in other regions where the Spanish soccer league is popular. “Snapchatters will be able to enjoy the best moments of the game through a dedicated Discover Show called LaLiga Show Time, as well as Stories and Spotlight content posted by the LaLiga Snap Star account,” a statement on the company’s page explained. Not the first time though, Snapchat has been into sports coverage, with the NFL generating interest in the platform. According to Snap, 87 million Snapchatters watch sports content every month, while NFL fans engaged with the app’s AR tools during Super Bowl LBI over 2.1 billion times. “This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences, as well as a reinforcement of our work...
No such thing as mainstream pop culture, says recent study
A recent study by Horizon Media found that 91% of 18–25-year-olds do not believe there’s a ‘mainstream’ pop culture. Among Gen Z characteristics, the most important is how much popular culture and counterculture have been changed with a passion for subcultures and niche communities. The highly influential youth culture has an estimated $360 billion in buying power. It is defined by its social media habits and algorithm feeds. Reaching the Gen Zers means marketers must follow them through the web of personalized worlds that they discover through their unique interests. The Gen Z Field Guide The Gen Z Field Guide: A Marketer’s Manual for Following the Niche Over the Norm classifies five categories and 12 emerging subcultures in the sectors of gaming, entertainment, education, fashion, and beauty. A joint effort by Horizon Media’s WHY Group and Blue Hour Studios, the report provides a roadmap for marketers to connect with Gen Z consumers deeply. It has an audience breakdown and insights into the many branding and creative content prospects in each group. “As Gen Z’s influence on commerce and culture continues to grow, brands that learn to connect with these subcultures will thrive,” said Maxine Gurevich, SVP, Cultural Intelligence of WHY Group, Horizon Media’s...
