ZTE Corp is considering the Chinese and U.S. markets as its key markets for its push become an even bigger player in the mobile industry.
ZTE is currently the world’s fourth-biggest handset manufacturer in the world riding largely on feature phones it sells by multitudes in China and other emerging markets.
However, the Chinese company is looking to start an assault on the smartphone space as it relegates production from low-end feature phones for better margins, a new report says.
The move from ZTE was revealed by a top-level ZTE official in a recent interview with Reuters, the news organization says.
It quotes Lv Qianhao, ZTE head of handset strategy, saying in an interview that “the States and China will be key engines driving our smartphone sales.”
According to Reuters, ZTE will be launching Windows Phone handsets in the Chinese market during the third quarter of this year.
ZTE expects its global shipment of smartphones to at least double in 2012, Lv said.