YouTube Lets Video Creators Appeal Advertising Limits

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youtube advertising limits

YouTube has been setting new rules for video creators over the past few months, especially when it involves making money through advertising.

Some creators are losing income and had trouble determining the demonetized videos. They have also been looking for reasons why.

On Monday, YouTube announced a way for creators to know which videos are inappropriate for advertisers and to appeal for unfair bans in the company’s advertising limits and to restore their cash flow.

New Dollar Icons

Over the coming weeks, YouTube will roll out new dollar icons showing the available business type.

  • The green dollar sign means videos that can earn money from the broadest set of advertisers and from YouTube Red. No change from today.
  • The yellow dollar sign means videos that are eligible to earn money in YouTube Red, but have limited or no ads. These videos have been classified as either not suitable for all advertisers, or has been fully demonetized because YouTube believes it does not meet their advertising guidelines.
  • The crossed-out black dollar sign means videos that will receive no revenue from ads or YouTube Red. It may be due to a copyright strike, Content ID claim, or Community Guidelines strike.
  • You can always use our monetization troubleshooter to see what actions you can take on your video. The status of your appeal will now be in blue text below the monetization icon. If your appeal is successful, more ads may be served on your videos.

The YouTube team acknowledged that their platform is a place for creators share stories, make connections and earn money.

We care about users, creators and advertisers and have, for over a decade, strived to balance and align their interests. In the last few months we spent time addressing concerns from advertisers around where their ads are placed.

They added that many creators who followed the new advertising limits have seen earnings return to normal.

The team added that some videos classified as inappropriate for all advertisers had limited number of ads. If you were a creator, you could not directly appeal in Video Manager.

When the new feature is available in your account, a Creator Studio notification will appear. And take note that the launch will not affect the revenue earned by your video.

To see the revenue for each of your videos, you can also check YouTube Analytics report.

The update will give you a better grasp on how the advertising limits work. You will also understand whether your video is inappropriate for all advertisers. And most of all, you have the chance to appeal an unfair ban in Video Manager.

If you think your video is suitable for all advertisers and audiences, and after reviewing the advertiser guidelines, you can appeal or get help by following the instructions in YouTube’s help center.

YouTube has an estimated 1.5 billion monthly active users, so we hope the update will work for video creators and their ad revenues.

 

If you have anything to add, suggest or comment, please don’t hesitate to let us know below.


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Author: Francis Rey

A network engineer by profession, Franz voraciously reads anything that piques his curiosity. He has authored a horde of articles on social media marketing. He spends downtime on road trips and binges with his significant other.

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