YouTube has just revealed the real reason every social media company wants a piece of the pie in terms of video streaming. It’s been confirmed—I mean, online video streaming is the real deal—and no wonder Facebook and YouTube are engaged in a real war. On Monday, Google-owned video streaming company YouTube, said people watch 1 billion hours of videos every single day.
We all knew it would come to this; especially when YouTube announced that it had exceeded 500 million hours per day in 2015. What this means is that, the company was able to achieve another 500 million hours in one year.
According to YouTube, it felt the need to do something different from what everyone else was doing. The company decided that it was better to measure the amount of time a user spent watching a video on its platform than spending time finding out how many views a video got. This, according to the company, was a better way to understand whether a video was worth it or not.
“It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!”
Now that’s a significant achievement, considering the kind of competition that exists between YouTube and the others; Facebook especially. Things haven’t really been that easy considering the level of aggression Facebook has applied to live streaming ambition in the last couple of years.
“Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.”
YouTube is proud of its achievement, and that’s normal; who wouldn’t be? The company said it had worked behind the scene to make this a reality, but this couldn’t have been without the company’s 1 billion users.
YouTube users have been faithful all the while, and things can only get better if every single one of those people remain loyal to the Google-owned video streaming website. The audience no doubt, are tuning in to YouTube in their millions; but the company knows it has a lot of work to do to keep them coming back for more.
A couple of days ago, YouTube announced that it was calling time on its 30-second unskippable video ads. This should go a long way in encouraging users to stay loyal and probably bring in more users to the network.
YouTube will now focus on the six-second ads format, which could be regarded as more suitable to consumers. It’s shorter and consumers don’t have to wait for 30 seconds to watch a video on the video streaming site.
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” YouTube said in a statement per Campaign.