Google is again addressing the issue of copyright infringement on its video-streaming platform YouTube. The company has announced new measures to help creators protect their works by launching what it calls “Copyright Match tool.”
YouTube said the tool was borne out of the need to help creators protect their works. This is in response to calls from creators to end reposting of videos without giving credit to original owners. As a matter of fact, it is so frustrating to find out that a video you put in so much work in is being reposted by someone else. Going forward, YouTube says it will provide the necessary tools to help creators track down such videos.
“Today we are excited to announce the new Copyright Match tool, which is designed to find re-uploads of your content on other channels.”
YouTube will scan other videos uploaded to its platform as soon as you have finished uploading yours. This will enable the website to see if any previously uploaded video match what you have uploaded. When there is a match according to YouTube, you will see the “matches” tab in the tool and you can decide what next to do.
You can decide what next to do once the tool informs you that a similar video is also available on the platform. If you are the first person to upload the video, you could decide to ignore without taking further action, or request that the YouTube video be removed.
“When you request removal you can do so with or without a 7-day delay to allow the uploader to correct the issue themselves. Takedown requests will be reviewed to make sure they comply with YouTube’s copyright policies.”
Before filing a copyright takedown request, YouTube advises that you take the following into consideration:
- It’s important that you’re the first person to upload your video to YouTube. The time of upload is how we determine who should be shown matches.
- This tool is intended to find full re-uploads. If you find a clip of your content that you’d like removed, you can always report it via the copyright webform.
- Before taking action, we ask that you carefully evaluate each match to confirm that you own the rights to the matched content and ensure that you believe it infringes on your copyright. You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content. You should also consider whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse.
Understandably only creators with 100,000 subscribers or more can access the tool, which will start rolling out from this week.
Last month, YouTube announced a new tool to win back the hearts of creators. Many creators felt hard done by YouTube’s decision to demonetize their videos even before they ever got the chance to be published—a move that made them sought other alternatives. The Google subsidiary wants to mend broken relationships and is doing it by launching a new monetization tool it calls Channel Membership.
Channel Membership is much like Twitch Subscription, and users will be able to choose to pay $4.99/month to support creators of their choice. For this, subscribers will get exclusive perks that include shoutouts, exclusive perks, limited livestreams, and many more