YouTube is getting even more involved in cementing the existing relationships between creators and their fans. The video-streaming website is rolling out a set of tools to encourage giving to charities.
“Today we’re sharing a first look at YouTube Giving, a suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1M nonprofits,” a YouTube blog wrote.
Super Chat for Good
With the new tools, creators will be able to more easily raise money for the less privileged. Super Chats for Good will channel all funds made over a period of time through Super Chat donation service directly to a charity home of YouTube’s choice. YouTube Super Chat as you already know, is a feature that lets users pay to get their comments displayed in chats.
Fundraisers is another tool designed for the purpose of helping creators and qualifying US-registered 501(c)(3) nonprofits on the platform raise funds through fans’ donations. Fans will be allowed to donate to creator-led campaigns via a “Donate” button directly on YouTube. If you are a creator, all you have to do is to set up your campaign, while YouTube will be responsible for logistics and payment processing. With Fundraisers, creators can “create and embed a fundraising campaign right next to their videos and live streams.” Fundraisers will be available to limited number of creators in the US and Canada.
Community Fundraisers (beta)
YouTube is also rolling out a beta version of Community Fundraisers to a limited group of “US creators and qualifying US-registered 501(c)(3) nonprofits” that allows multiple creators to jointly host the same fundraiser. The purpose of this tool is to allow a Community Fundraiser appear on participating creators’ videos, while also reflecting the collective amount of money their communities are raising together.
Campaign Matching (beta)
Finally, the Google-owned company will in the coming weeks launch Campaign Matching; a tool that allows creators who organize Fundraisers and Community Fundraisers to receive matching pledges to help amplify their course. The tool will display matching pledges from other brands or creators directly within the Fundraiser. This, according to YouTube, is to inspire more fans to get involved and better maximize impact.
More creators, according to YouTube will be added in the coming months as the company continues to receive feedback from users.
YouTube announced some measures to help creators protect their works by launching what it calls “Copyright Match tool.”
The Google-owned company said the tool was borne out of the need to help creators protect their works. This is in response to calls from creators to end reposting of videos without giving credit to original owners. As a matter of fact, it is so frustrating to find out that a video you put in so much work in is being reposted by someone else. Going forward, YouTube says it will provide the necessary tools to help creators track down such videos.