In efforts to make its music service available to more people in different geographical locations, Google has rolled out YouTube Premium and Music to Canada and 11 other countries. This is in addition to existing places where users can access the music streaming service. Prior to this expansion, the service was already available in places like United States, Mexico, Australia, New Zealand, and South Korea.
The company did promise at the time that it would roll out its service to places like Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom, and has now kept to that promise.
While the YouTube Premium site has already gone live following the expansion, that of YouTube Music is yet to. However, music lovers in aforementioned countries can start visiting the YouTube Premium site to avail themselves of the services available there.
YouTube Premium, formerly called YouTube Red, offers subscribers millions of ad-free videos. Subscribers will be able to download videos to watch offline at their convenient time. Among several other features, users will be able to keep videos playing in the background on their mobile devices or even when their screen is off.
YouTube Music, which was also launched alongside the Premium version, will offer the following benefits:
- Remixes, covers, live versions as well as deep cuts—from the biggest artists in the world to freshest voices breaking through.
- New and iconic videos from “God’s Plan” and “Havana” to “Thriller,” “Sledgehammer,” and more.
- You will be able to find music even if you don’t know the name of the artist—all you need to do is to describe the song.
- Personalized home screen that dynamically adapts to provide recommendations based on your listening history, where you are and what you are doing.
YouTube Music streaming service will offer free with ads, $9.99 per month without, or $11.99 per month for YouTube Premium. However, Google Play Music subscription members will get YouTube Music as part of that membership.
YouTube Red and Google Play Music subscribers in the US, Australia, South Korea, New Zealand and Mexico will continue to access the existing features they already enjoy at the same price they pay today.
Google Play users in countries different from the aforementioned ones will automatically have access to YouTube Music Premium as soon as it becomes available there. What this means is that if you use Google Play Music, all things remain the same – you will still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
An introductory offer of three months of YouTube Premium that includes YouTube Music is on the card.
The video streaming market is already huge, but with more rooms to accommodate new players. That said, YouTube is not a new entrant into the market, which gives it a good starting point as it rolls out to more countries out there.
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