Apparently not pleased with the way creators are switching their allegiance to other platforms where they can push their content out, YouTube is rolling out a new tool to win them back. Many creators felt hard done by YouTube’s decision to demonetize their videos even before they ever got the chance to be published—a move that made them sought other alternatives. The Google subsidiary wants to mend broken relationships and is doing it by launching a new monetization tool it calls Channel Membership.
Channel Membership is much like Twitch Subscription, and users will be able to choose to pay $4.99/month to support creators of their choice. For this, subscribers will get exclusive perks that include shoutouts, exclusive perks, limited livestreams, and many more. This option, however, is limited to channels with that boast more than 100,000 subscribers, though the company plans to expand this in the months ahead.
YouTube is partnering with Teespring to offer creators an easy method to design and sell merchandise. US-bases channels with more than 10,000 subscribers will be eligible to have twenty customizable items.
With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs, YouTube said.
Premieres is another new product launched yesterday by YouTube, and is geared towards helping creators maximize their productivity. The tool will “allow content creators debut pre-recorded videos as a live moment,” YouTube said. You will be notified when a new video is planned to go live, and of course, get the chance to join others to watch them. Super Chat and Channel Membership perks will be available in Premiers as well, and eligibility is extended to channels above 10,000 subscribers.
It remains to be seen if all these are good enough to win back the hearts of aggrieved content creators. That said, we may just have to wait to see what becomes of the latest efforts.
Earlier in the week, YouTube rolled out YouTube Premium and Music to Canada and 11 other countries. This is in addition to existing places where users can access the music streaming service. Prior to this expansion, the service was already available in places like United States, Mexico, Australia, New Zealand, and South Korea.
While the YouTube Premium site has already gone live following the expansion, that of YouTube Music is yet to. However, music lovers in aforementioned countries can start visiting the YouTube Premium site to avail themselves of the services available there.
YouTube Premium, formerly called YouTube Red, offers subscribers millions of ad-free videos. Subscribers will be able to download videos to watch offline at their convenient time. Among several other features, users will be able to keep videos playing in the background on their mobile devices or even when their screen is off.