Apparently, YouTube is taking one away and replacing it with another. The video-streaming website is pulling the plug on paid content, and will instead open the door to gaming creators to make money on their channels. Users were from last Tuesday blocked from creating new paid content on the site—indicating that an end has finally come to paid content.
Paid content was launched in 2013, but failed to achieve desired results—and unsurprisingly had to be discontinued to pave way for something different. Barbara Macdonald, Product Manager at YouTube said less than 1 percent of creators used paid content before this latest decision to pull the plug. In a blog post, Macdonald said:
“As we focus on growing your revenue through YouTube Red, Super Chat, and now sponsorships, we’re bidding farewell to a service we launched in 2013 called paid channels. This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users.”
The gaming community on the other hand, continues to grow—and that of course encouraged YouTube’s latest move. Apparently, the time is ripe, according to the Google-owned company to part ways with paid content and give gaming creators big opportunity to make money. “We’re excited to see how your creativity with sponsorships can help you both build stronger communities and bigger businesses.”
As expected, you must have a “gaming channel” in order to be able to have access to Sponsorship today. Along with having a “gaming channel,” you are expected to have the following requirements in order to access Sponsorship. These conditions include the following:
- Your channel is enabled for live streaming.
- Your channel is monetized.
- Your channel has over 1,000 subscribers.
- You are over 18 years old.
- You are located in one of the available locations.
- You are in compliance with our terms and policies.
Please note that Sponsorship is not accessible for non-gaming channels, according to YouTube as it is in a closed beta.
To turn Sponsorship on, go to your Google account, then to your features page, and “Sponsorships,” click Enable and follow the on-screen instructions.
What about sponsors? What’s in it for them? YouTube has equally outlined some of the benefits sponsors stand to gain when they get involved. There are loads of emojis and badges they can be used during live chats.
“Sponsors get cool insider perks, such as a custom badge for live chat that will help them stand out from the crowd and custom emoji. These badges and emoji are designed by you for your fans. As you gain more sponsors, you will unlock more emoji to be used on your channel. You can upload and use these in real-time as you pass sponsorship milestones.”
Sponsors, according to YouTube, will also get access to sponsors-only live chat and immunity from slow mode. They will also be able to set up additional perks through third-party services, “such as on-stream alerts that you’ve received a new subscriber via Streamlabs or an exclusive Discord sponsors-only server where fans can connect and chat together,” the video streaming website said.