YouTube on desktop, web and tablets are all wearing new look, the video streaming site has announced. This, according to the Google subsidiary is geared towards helping users “find the next great video to watch.” When next you access the video streaming service from any of the aforementioned platforms, you will see larger thumbnails for your browsing pleasure.
In order to make the latest changes possible, YouTube got rid of some content shelves. The change, however, did not affect the rows of videos for breaking news, music mixes, and many more, which are of course still very much alive and available. “This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews.”
The new look also brings channel icons below each video when browsing Home. This makes it easier to recognize your favorite creators and content you love.
In addition to the new look, YouTube has added a better way to queue up the next video to watch. On desktop, you can now select a handful of videos to watch next without interrupting the ones you are currently watching. Videos you have selected to watch that have been queued will not save after you have closed your browser. However, you can always save videos to your permanent “Watch Later” playlist.
Recall that YouTube handed users more power to be in charge of what they would love to see from channels. Well, that same feature has now been extended to desktop the same way it has been on mobile since June. Simply select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.” That would ensure that you no longer see videos from that channel suggested to you on the YouTube homepage. The videos of course, can still be found when you search for them, or visit the channel page on Trending tab.
During the course of the week, YouTube started adding “Shopping” ads right below currently playing videos. The company made the announcement on Tuesday, stressing how the move would help inspire shoppers with “gift-giving ideas.”
Talking about inspiration, YouTube said its new effort was inspired by stats that show that 48 percent of today’s shoppers are open to buying from new retailers during the holiday season. “And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can help you tap into and create shopping intent, and capture the attention of those undecided shoppers with richer, more interactive experiences.”
These days, people shopping for the holiday season draw inspiration from video, which has become a powerful tool for research. According to the Google subsidiary, close to two-thirds of shoppers say online videos inspire them with ideas for their purchase. 90 percent of these shoppers say that they have discovered new products and brands via YouTube. Stats like these have inspired YouTube to launch Shopping ads, which will now begin to appear in the home feed and YouTube search results thus making the platform more shoppable.