YouTube has its own Stories. It was released last year and accessible to some creators. But on Thursday, the company announced that it would roll out this feature to all creators with more than 10k subscribers.
As the term suggests, this feature is similar to Instagram’s and Snapchat’s Stories. If you are eligible to use it, you can add stickers, music and other things to your videos.
What makes YouTube Stories different from Instagram’s Stories?
One of the key differences is that your Stories are viewable for 7 days on the mobile app. Both non-subscribers and subscribers can view them. Your Stories will also show up in the Up Next sidebar.
As a creator, you can respond to your followers’ comments or anyone who has seen your story. Your followers can leave questions or comments while you can respond to them publicly.
Most YouTube creators typically tell their fans to click the link for their Instagram short-form content. And it is something that YouTube wants creators to do with Stories.
This feature was first offered last year. The main goal was to encourage better engagement and promote daily life updates. Creators can also provide snippets of videos they made, for instance.
Earlier this year, it tested it using a few channels or those who were part of the Partner Program. With this expansion, Stories will have a wider group of creators.
“ Through testing the Stories format with a small group of you over the past year, we’ve seen you do just that, from FashionbyAlly giving updates on what’s coming next, to Colin and Samir bringing their fans into the creative process. We applied feedback that we got from you to build a product specifically designed with you, the YouTube creator, in mind. And starting today, we are excited to announce that we are rolling out YouTube Stories to all eligible creators with 10K+ subscribers.” – YouTube
Unfortunately, this announcement received mixed reactions. Some people on Reddit are not too happy about it. In fact, a user recommended that this social media should focus on resolving its ongoing issues before they inject some bonus features, like the Stories.
Others suggested that YouTube must support its old features to increase chances of keeping their users. Some creators also expressed concerns about this new feature. They are not sure of its potential. They think that this feature is weird.
Does YouTube want to compete against Snapchat?
It is true that Snapchat started the concept of Stories. However, this latest move of YouTube is not about trespassing Snapchat’s field but it is more with Instagram, a Facebook-owned social media.
Over the summer, the photo-sharing app, Instagram, introduced a video platform known as IGTV. This app is designed for creators so that they have a place to share their long-form video content.
Facebook also launched its own video service called the Facebook Watch.
As it continues to enter the territory of YouTube, both Facebook and Instagram are experimenting with different video ad options.