YouTube just rolled out its live 360-degree videos. And if you’re not going to Coachella for some reason, the video-streaming service will give you live streaming coverage of the festival. Isn’t that great music lovers?
There were rumours before that the company would introduce live streaming for 360-degree videos. After several reports, Google-owned YouTube confirmed it in a blog post:
“Starting today, we’re also launching spatial audio for on-demand YouTube videos. Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance, and intensity all play a role”.
Live video streaming, per se, has transformed how people share and interact with the world. The video sharing service has already put hundreds to millions of videos on every topic. Anything you want to learn or see can be easily accessed through YouTube.
With the introduction of 360-degree live streaming, you can have a more realistic audio and visual experience. And when the Coachella festival starts, watching the 360-degree live videos will let you feel like you’re actually there.
YouTube didn’t confirm when the latest feature will roll out widely. But you’ll soon get the first look on Saturday. But YouTube will only feature select performances.
Apart from the live streaming for 360-degree videos, the service will also add spatial audio that you can choose from on-demand YouTube videos. This feature utilizes a unique technology that makes you hear the sound of a video as if you’re actually there during the recording. In other words, it’ll give you a sense of intensity and distance, as well as depth from the originating sound.
To get a sense of what this technology is all about, you can go to this YouTube playlist. But it’s only for Android users. And when you use it, make sure that you have your headphones on.
In January this year, Google launched a spatial audio on Cardboard. Its goal was to experience the VR platform for mobile devices.
Although live streaming 360-degree videos are on, it’s not clear yet as to when the spatial audio technology would be integrated to the 360-degree videos. According to YouTube, it is working with a spatial audio software platform, known as Two Big Ears, to make it easier for such company to work with Google-owned YouTube.
Google wants you to be ready when virtual reality becomes mainstream. By introducing the 360-degree live streaming, you’ll get to experience what VR has to offer.
But for now, the company is focusing on mobile VR and Cardboard platform. It’s one of the reasons the spatial audio feature landed on Android first.
Now, when nearly everyone has a VR headset, YouTube could easily deliver all of its features. And these will include live broadcasting of 360-degree videos.
The new features may help improve YouTube’s overall attractiveness.
It may be able to compete with Facebook, Twitter, and Snapchat.
With VR tech increasingly vital to the future of these technology giants, the live-streaming of 360-degree videos might help YouTube secure its position as the top video-streaming service.