A lot happen on the Internet every day, and it is only natural for parents to feel concerned about what their kids feed their eyes on. Parents can’t just seat back and act like they don’t care—and in truth some have been complaining about some of the content their kids watch online. Good thing is, YouTube has been paying attention to complaints and recent changes taking place online, and has promptly taken steps to put parents in the driving seat. On Thursday, the Google-owned video streaming site updated YouTube Kids app to let parents block unsuitable content.
It’s like this has more to do with granting parents power to block or choose what they would rather have their kids see when they use the app than inappropriate video. YouTube Kids curation process ensures that only videos tagged appropriate for kids are allowed on the app; but parents might have different opinion about unnecessary repetition.
It is obvious from YouTube’s statement that they have been getting feedbacks from parents about some of the videos their kids watch.
“Along the way, we’ve also received helpful feedback from parents on how we can make the app even better. Parents have told us they want more control over how their kids watch content in the YouTube Kids app. Today, we’re rolling out a new feature that continues to put parents in the driver’s seat so they can decide what content is right for their family,” YouTube Kids Senior Software Engineer Balaji Srinivasan said in a blog post on Thursday.
Srinivasan gave an example of the type of video a parent my feel uncomfortable about: “Let’s say you don’t want your little one watching a DIY video that shows them how to make gooey slime, or maybe you want them to take a break from watching certain sing-a-long videos. Well, now you can block videos or channels from their experience by signing into the app.”
Blocking an unsuitable video is quite easy too: click on the three dots next to any video or channel of the content you feel uncomfortable about, and a question whether you would like to “block this video” pops up. The app will then ask you to “send yourself a parental consent email” and a verification code will be sent for account verification. Blocked video will remain consistent across all your devices—and you also have the chance to unblock the video or channel anytime you change your mind.
Countries where this new update will be effected include: United States, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Brazil, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, and Singapore.
YouTube launched YouTube Kids back in February 2015. The company said it designed the new app to make it easier for kids to use. It said in a blog post that YouTube Kids will have a brighter and bigger interface that will be perfect for kids.