Over the next couple of weeks, YouTube will be rolling out “Autoplay on Home” as default iOS and Android. This is one update that will most certainly gladden the hearts of creators on the video-streaming site.
“Over the next few weeks, we’re rolling out a new YouTube app feature called “Autoplay on Home,” which helps you preview videos and watch YouTube on-the-go without audio.”
Autoplay on home is a feature those on YouTube Premium are already used to, and very soon everyone across the video streaming app on iOS and Android will be able to access it. For the records, this update is different from one many users have been clamoring for, but one that creators will certainly love. Autoplay on home is a default on the iOS and Android versions of the app that will automatically start playing videos you see on your Home tab. You will have the option of either disabling it or only keep it when your device is connected to Wi-Fi.
Google said the update was borne out popular demands from users who said they wanted easier ways to preview videos and watch YouTube videos on the go. The company said the feature has been hugely successful for over a year for YouTube Premium members on its app for Android. Apparently, its optimism was borne out of the positive outcome it recorded in the last one year on Premium.
“This feature has been available for over half a year for YouTube Premium members on Android, and we’ve seen great results. Previewing videos helps you make more informed decisions about whether you want to watch a video, leading to longer engagement with videos you choose to watch!”
It is a rare opportunity for creators to promote their content in the Home feed. As a matter of fact, it offers them a big opportunity to connect with their audience because more people will now have access to their content.
In the video below, YouTube’s product manager David Sharon offers a summary of what to expect from the new update.
Autoplay on Home will be rolling out on both iOS and Android versions of the YouTube app in the coming weeks. Until then, I guess we will just have to wait until you have had a piece of it before we ask for your opinion.
A couple of weeks ago, Google responded to current happenings when it announced changes to ways ads are shown during videos. From observation, the company said it had noted that viewers are becoming increasingly comfortable watching longer videos. The video-streaming website said it has observed that interrupting viewers less often with ads leads to better user metrics. The new test being conducted by Google, will enable it show viewers two skippable ads back-to-back before or at the beginning of a video.
“Why does this solution make sense? Because when users see two ads in a break, they’re less likely to be interrupted by ads later. In fact, those users will experience up to 40 percent fewer interruptions by ads in the session.1 Early experiment results also show an 8-11 percent increase in unique reach and a 5-10 percent increase in frequency for advertisers, with no impact to Brand Lift metrics.” Product Manager, Video Ads Khushbu Rathi said in a blog post.