It’s not every time a company gets to change its design and logo—but for YouTube, 12 years is a long time. Not like anything is wrong with the old logo or something, but the company probably wants the world to now see it differently in terms of logo, and looks. On Tuesday YouTube announced its biggest aesthetic redo—and one that will give it a refreshing new look.
The YouTube logo has now been shifted, and no longer will emphasis by placed on “Tube,” but on to the play button. A new typeface, color scheme—and most importantly, the look and feel of both the desktop and mobile app now look more refreshing and different from what it was recently.
The header now has a white color, which places more emphasis on content. The navigation tabs to the; making them to be closer to your thumbs. A new Library Account tabs has also been added—giving you easy access to what you are looking for.
One of the reasons the company opted for a new logo is to make it more adaptable to different screen size. Here’s YouTube’s official explanation for its logo makeover:
“The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.”
The ability to watch your favorite content at your own pace is no longer a feature exclusive to the desktop version; everyone can now enjoy the same functionality when using the mobile app as well. YouTube today announced that the feature will from today become available to every user on mobile.
YouTube says it is also experimenting on new ways to display all videos in the best possible way every user will enjoy. To do this, the company said the YouTube player will soon change shape to reflect the exact video format you are watching. These formats include vertical, square or horizontal. “That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!”
A while ago, we reported that YouTube was testing a new interface that will make it easier for users to browse for content on the video-streaming website while watching videos on their phones.
The current interface does not allow you to do much, and does not give users much control when using the site. Instead, it only lest you minimize videos in the bottom in order to be able to glance through other clips at the same time.