Tom Pickett, a high level executive for YouTube, said the video sharing website owned by Google will make its website more social, integrating social networking across platforms, and is aiming to more than double its annual ad revenue in India and other emerging markets.
Pickett, who is in charge of global content for YouTube, was in India for a tour this week and told Reuters: “YouTube has been lacking great social features. Commenting and sharing have been part of YouTube, but the experiences could be much better than they are.” India is the second biggest market for YouTube, after the United States, with about 800 million unique users logging on every month.
Currently the comments section on YouTube does not let users log on from other social networking websites like Facebook or Twitter, so YouTube will develop this feature and others, Pickett explained: “As we think of incorporating Google Plus type functionality we think we can get a better dialogue going and a social platform that’s not just YouTube but it’s a common piece that cuts across all Google products.”
Pickett said YouTube will try to more then double its revenue in emerging markets like India, but did not provide specific numbers.