The holiday season is before us and in order not to be left out, YouTube is adding “Shopping” ads right below currently playing videos. The company made the announcement on Tuesday, stressing how the move would help inspire shoppers with “gift-giving ideas.”
Talking about inspiration, YouTube said its new effort was inspired by stats that show that 48 percent of today’s shoppers are open to buying from new retailers during the holiday season. “And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can help you tap into and create shopping intent, and capture the attention of those undecided shoppers with richer, more interactive experiences.”
These days, people shopping for the holiday season draw inspiration from video, which has become a powerful tool for research. According to the Google subsidiary, close to two-thirds of shoppers say online videos inspire them with ideas for their purchase. 90 percent of these shoppers say that they have discovered new products and brands via YouTube. Stats like these have inspired YouTube to launch Shopping ads, which will now begin to appear in the home feed and YouTube search results thus making the platform more shoppable.
When you visit YouTube to browse and research products, you may be presented with visual Shopping ads based on your interest. Let’s say for example you have interest in running—you could be presented with ads from retailers that offer running apparel. This experience, however, can only be accessible if you were previously using standard Shopping campaigns and have opted-into YouTube on Display Network.
Spending during this season is usually very high, and it is easy to understand why YouTube is launching this product at this time. This will not only attract more people to the video streaming site, it will also increase engagement.
In other news, YouTube continues to woo creators with different ways to rake in more revenue. The video streaming site has opened up its Super Stickers to certain categories of creators globally. Creators with a minimum or more than 1,000 subscribers in select market can now have additional way to make extra revenue from the Google owned site.
Super Stickers are targeted at fans with desire to show their support and connect with favorite creators, and is similar to Super Chat that was launched by YouTube almost three years ago.
Super Stickers according to YouTube, would span different categories including gaming, fashion, beauty, sports, music, food and many more. Eight unique Super Stickers are currently being offered, out of which five are animated including unique bios.
YouTube announced Super Stickers at an event to launch its new products like channel memberships, merchandise shelves, premieres and more sometimes in July. The streaming site used the occasion to expand existing options with new features, while new products including Super Stickers and Learning Playlists are also being added.