- Published by
- Posted on
- Leave your thoughts
Yahoo has announced that Henrique de Castro will be its new chief operating officer (COO).
Reporting directly to Yahoo CEO Marissa Mayer, de Castro will head the strategic and operational management of Yahoo!’s sales, operations, media and business development worldwide.
De Castro brings over 20 years’ experience of leadership in operations, strategy, partner management and revenue generation for several leading brands worldwide.
“Henrique is an incredibly accomplished and rigorous business leader, and I’m personally excited to have him join Yahoo’s strong leadership team,” said Marissa Mayer, CEO of Yahoo.
“His operational experience in Internet advertising and his proven success in structuring and scaling global organizations make him the perfect fit for Yahoo! as we propel the business to its next phase of growth.”
De Castro recently was VP of Google’s worldwide Partner Business Solutions group, where handled advertising platforms and services for Google’s publisher and commerce partners.
He previously led Google’s media, mobile and platforms organization, where he assisted in the development of the business.
Prior to Google, de Castro spent two years at Dell, where he managed sales and business development operations across Western Europe.
He has consulted for McKinsey & Company, where he advised numerous clients across many different industries.
His career also includes senior positions in private equity and advertising businesses.
“The combination of Yahoo!’s unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners,” said de Castro.
“This is a pivotal point in Yahoo!’s history, and I believe strongly in the opportunity ahead. I can’t wait to join Marissa and the team and get started.”
De Castro will join the company on or before January 22, 2013, or as soon as he has satisfied his obligations to his current employer.
Source: Yahoo! Inc.
Image: Eric Hayes, via Flickr (CC)
Latest posts by Francis Rey Balolong (see all)
- How to Paddle thru LinkedIn Discussion Groups and Avoid SWAM - May 14, 2014
- How to Create Engaging, High Quality Content - Apr 7, 2014
- Starting With Nothing? Cut Corners With These Entrepreneurial Tools - Apr 3, 2014