Yahoo Japan Corporation and Ooyala Inc. have formed a partnership “to optimize business results for Japanese broadcasters, publishers, advertisers, and content creators” the two companies said in a statement. Ooyala, which was founded in Mountain View California in 2007, provides a platform for delivering online video and has customers in 100 countries, and thousands of online properties. Yahoo Japan operates independently from Yahoo Inc.
Financial details of the multi-year technology and distribution partnership have not been made available.
Yahoo Japan will use Ooyala’s technology to provide video services on its websites, subscriptions, and add services. Yahoo Japan will also sell Ooyala’s video technology and offer support services to publishers and marketers who use it.
Ooyala Chief Executive Jay Fulcher said Yahoo Japan sees the partnership as a way to be a new type of internet company. “They can deliver content over mobile, the browser, eventually TV, and get much more deeply focused on analytics.” Yahoo Japan CEO Masahiro Inoue said the deal will allow them to provide rich internet experiences to its enterprise and end-user customers.