Microsoft launched its Windows Phone 7 (WP7) Mango update at 6pm (UTC) yesterday.

WP7 Mango went live last evening in what will be a process in small stages that will get through all Windows Phone 7 customers and users by October.

The update will somewhat be Microsoft’s biggest effort so far to boost sales of WP7 in an industry dominated by Google’s Android and Apple iOS devices.

Several nifty features in Mango include deep LinkedIn and Twitter social networking integration, and an innovative camera functionality that allows a user to scan and translate text.

Bundled with Internet Explorer 9 and Microsoft’s Bing Search engine, WP7 Mango offers a faster online browsing experience and search query, which include Local Scout – the company’s own take on local search.

In a statement given to the press, Microsoft said that it has added Acer, Fujitsu, and ZTE to its slew of partners in the phone-making industry.

Nokia and Microsoft have an exclusive deal where the Finnish company will only offer WP7 devices, whereas HTC and Samsung already support the mobile operating system ever since its emancipation.

About Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile. Follow me: Google+ Twitter

Don’t forget to subscribe and receive our latest posts in your inbox.