The best mobile phone maker company in the world, Samsung Electronics Co., said that they expect Galaxy S3 worldwide sales to exceed 10 million this coming July, making it its fastest selling smartphone ever. Right now, phone demands keep rising and the company is struggling to keep up in lieu of shortages in components.
This is the first time Samsung has had to deal with a kind of consumer frenzy that is typical of Apple product releases. Consumer demand overwhelms the company. It doesn’t help that a manufacturing glitch caused supply shortages and affected several European sales.
Keeping up with Demands
According to Shin Jong-kyun, Samsung’s mobile communications business president, “it has been tough to keep up with the demand.”
This inability to supply mobile components sufficiently has gotten people worried that Samsung Galaxy S3 sales for the second quarter will be lower than predicted. However, Shin assures the public that the company will settle this issue next week.
Shin said, “…despite the tough economic situation in Europe and problems with supplying components for the Galaxy S III, the second-quarter earnings will be better than the first quarter.”
According to some analysts, the Galaxy S3′s popularity can also be explained by the fact that it was released at the right timing; the latest version of the iPhone is yet to arrive in the third quarter of this year, and there’s not much competition right now.
Carolina Milanesi, a Gartner analyst, said, “Samsung might have been caught off guard by the demand, not because they did not believe in their own products, but because they might have over-estimated the competition. In other words, aside from the iPhone and HTC’s One X there’s not much out there at the moment, which would have certainly helped Samsung.”
Robust Sales Estimates
Samsung Galaxy S3 sales in Europe started in May 29. United States sales started last week. Sales in the home market just started last Monday.
By July’s end, Samsung estimates that about three hundred mobile carriers located in 147 countries will release Galaxy S3. The fact that Samsung wants to make a move before Apple introduces the new version of the iPhone during the third quarter motivated this early start. This vigorous estimate reflects the huge demand for the S3 from mobile operators.
Samsung Galaxy S3 Features
Samsung Galaxy S3 has a bigger screen compared to its predecessor, the S2, with a 4.8-inch diagonal. Despite its size, it is lighter and thinner than all the previous S phones. In addition, this new smart phone has tons of amazing features, such as eye-recognition technology. This new technology allows the phone to light up when you’re looking at it, and dim when you’re doing something else.
The S3 also has a Siri-like feature, called the S Voice. It has more capabilities than the Siri in terms of identifying voice commands to operate the phone, including adjusting volume and scheduling alerts. Furthermore, the Galaxy S3 uses NFC (near-field communication) technology to share quickly heavy data and multimedia content among users.
In 2011, Samsung surpassed Nokia and became the biggest mobile phone maker in the world. It is also a competitive Apple rival in the smart phone maker department, aiming to sell 200 million smartphones this year.