Microsoft’s Windows RT operating system will mark a shift to mobile computing and the end of the PC era, claims leading mobile chip maker Qualcomm.
Steve Mollenkopf, COO of Qualcomm, says that all future devices will run on mobile operating systems and specifically points at the upcoming Microsoft Windows RT OS as confirmation for his prediction.
“In Windows RT we’re seeing a blend of the smartphone world with the PC world… a move from legacy computing to mobile computing,” Mollenkopf said.
The exec further claimed that the future will see most devices come with intelligent recommendation features such as Android’s Google Now and iOS’s Siri.
“We imagine that in the future all of our devices will be connected together. Our phone will be a remote for life, controlling everything we do,” said Mollenkopf.
“Mobile will grow outside of phones. Phones at the moment don’t do everything we think they will, in fact, in the future phones will start to anticipate what you need… they’ll have a digital sixth sense.”
He added that these services will use geographic and contextual information to build intelligent user notifications.
“They’re going to learn a lot about your life to help you out. They’ll have contextual awareness, looking at what’s going on around you,” he detailed.
The new super intelligent smartphones will have broader effects for advertising, and help firms use smart devices to make campaigns tailored to the target users, Mollenkopf predicted.
“By looking at the data and filtering it, smartphones will become a more efficient advertising platform,” he added.
Windows RT, Windows 8, and Windows Phone 8 make up the three new Microsoft operating systems scheduled for release in October.