Microsoft has made a fearless forecast of its Windows Phone platform surpassing Apple in China, a new report says.
The comments came from Microsoft Chairman and Chief Executive Officer for the Greater China region Simon Leung, Bloomberg says.
According to Leung, Windows Phone will pass the Apple iPhone in terms of market share in China on its way to the primary goal of Microsoft which is to displace Android as the dominant mobile operating system in the Chinese market by market share.
As such, Windows Phone passing the iPhone in China has been described as an “interim goal” for Microsoft, Bloomberg says.
Nonetheless, even though Leung has made the forecast to reporters in Beijing, China, he did not, however, give a concrete timeline when Microsoft expects Windows Phone to surpass Apple in the Chinese market.
The Chinese mobile market is still expected to grow at a bullish rate. It was revealed by data from a firm specializing in tracking software for mobile devices that china surpassed the U.S. in February in terms of activations of iOS and Android devices.
Microsoft is set to pounce harder on the Chinese market by striking deals with Chinese mobile operators and marketing affordable Windows Phone devices.