Windows 10 will let you test apps without downloading them

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Microsoft is bringing a new feature to Windows 10 where users will check out apps with installing them

Windows 10

Source: https://www.microsoft.com/en-gb/store/apps

Let’s imagine that you want to find out how an app is working but you don’t want to download it. Well Microsoft announced that Windows 10 will feature Playable Ads that will let users to test an app without the fuss of downloading and installing from the Store. The feature was introduced in the Windows Dev Center. But how will the feature work.

According to Microsoft the feature will work through ad campaigns for Windows 10. Every time you will click on an app install ad, you will be redirected to the Windows Store. You download the app and then decide that the app is not what you expect to be. Then you have to delete it. But, as Microsoft says, with Playable Ads you won’t have to follow the previous steps.

With this feature you will be able to click on the add and you can check it online for three minutes. After the time passes You can decide if you want to install the app or not. We don’t know if three minutes are enough to determine if you want to install the app but that’s the time you will have.

Also the blog post underlines some of the advantages you will get with Playable Ads.

  • Users will not leave the current app context after ad click since these are inline expandable ads.
  • Users can abandon the app stream at any point of time based on the quality of the game. He/she is not blocked until the end of the game play.
  • Developers can create an engaging experience during the first few minutes of a game to better explain its capabilities compared to screenshots.
  • Users who install the game after three minutes of engagement are more inclined to use the game/app than those who just installed the app based on the product description page.

If you think by now that Microsoft has created something pretty cool we should remind you that Google has something similar with Android Instant Apps, that launched in January. Google introduced the feature at last year’s Google I/O. Android Install Apps allow users to run apps without the required installation.

This feature can connect the web apps with native Android apps and let’s users to run certain parts of the applications without requiring installation. So, when you click a link Google Play kicks in and run the app by using the pieces you need at the moment.

If you want to test Microsoft’s new feature you must know that it is available for limited preview and the company hasn’t announced when it will available for a wider audience. But keep your eyes open for Playable Ads.


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Author: Martha Papadimitriou

Martha is a journalist, a blog writer, a mother and a bookworm. She studied Journalism and Communication and graduated in 2002. She has a restless spirit and loves to learn new things. Martha also wants to make the world a better place, and when she is not working she enjoys reading and cooking.

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