Online search engines love valuable content so much that they will even reward you for it. It is the key reason why your business has to start blogging.
For businesses, blogging is an effective tool to advertise online, increase brand awareness, and reach more prospective clients.
According to the latest study, 128 million Internet users will read blogs, simply because it is easy to use, has direct communication, shares well-timed and relevant information, is a cost-effective investment for online marketing, and reinforces search engine optimization.
At least 3, out of 5, businesses who are blogging increase traffic and gain more prospective customers, with the most active demographic belonging to the 21 to 35 age group, accounting for more than half of the blogging population.
In addition, 6.7 million people publish blogs, short for “web logs,” through blogging websites or “blogsites,” whereas 12 million people publish it on social networking sites. For that reason, blogs and social networks account for 23 percent of total Internet usage.
To track results, there are blog analytics tools to track readers and click-through rate, see popular and trending topics, monitor shares and comments, and more.
Check out this infographic by BlogYourWorld.com for further information.