Are you still seeking methods to widen your social media marketing range this year? If you are, then look no more.
Pinterest is one of the ways to help you counter possible traffic declines triggered by Facebook’s formula changes.
Let’s check out several of the vital advantages of this platform.
What is Pinterest?
For one thing, this platform has greater than 200 million monthly users. Half of them are from the US.
You’ll also find more than 50 billion pins. It has a billion of Pinterest boards.
Users carry out more than two billion searches in the app on a monthly basis.
Enormous Pinterest users claim that they’ve bought a product due to the app. Most pins relate to some kind of brand or product.
Integrate those benefits together, and it’s easy to see that there’s a potential in those Pins.
It’s worth keeping in mind that the majority of users in the US are females. Half of its international users are men, and they are mostly from Japan and Korea.
The Pins have longer marketing life than a regular social media post. The reason for this is that, after you pin an article or a video clip, users will re-pin it, thereby, remaining to gain incentives as regards to engaging target markets and driving them to your site.
Some companies utilizing Pinterest have nothing in common with the artsy theme that Pinterest is known for. Despite that, they found success in this platform.
They recognized that it could attract its target market by giving handy suggestions about a particular topic. They published content on Smart Boards loaded with easy-to-read and easy-to-understand pointers that its target market would find beneficial.
However, these companies don’t publish uninteresting old content about their products. The reason for this is that they recognize that Pinterest users don’t find those stuff fascinating.
Rather, they concentrate on supplying bits of information that its target market can use immediately to boost some facet of their daily life.
It’s one of the means brands can utilize Pinterest, in spite of not having a very aesthetic product. You can copy their strategy, too, by offering your target market something that they can use to make their lives better.
You don’t need to publish life-transforming post. But it must be something that can fix an issue or supply a remedy to a common difficulty.
Make personal connections
Some companies that found success using Pinterest solicit input on every little thing, from the design of their shops to the color of their products.
Their Pinterest boards showcase products customized with their target market artwork. These boards are useful because they allow the target market to encourage and connect with the brand by sending their distinct styles that people can pin over and over again.
You can follow them by enabling your consumers to feel like they belong to your company’s success. By getting user-generated content, you can produce a forum for your target market to involve with the brand and to produce comments from other fans.
To start with, you can ask your target market to publish images of how your customers customized your products and develop a board to display examples.
Discovering means to involve your target market with your products or services in a manner that makes them feel attached to your brand can create great deals of impacts on your Pinterest board.
Offer motivating messages
Among the distinct qualities of this platform is that it gives brands with the chance to provide motivating messages that don’t need to be about their products and services.
You can ask your fans to upload why a particular topic is vital. When carrying out a campaign like this, your board will be loaded with gorgeous word art that shared the definitions of the topic in question within society, thereby, developing effective and psychological aesthetic content.
Doing this kind of campaign may help create almost millions of impressions and thousands of re-pins in a few months. That is if you do it correctly.
Simply discover a method to connect a message that motivates and encourages your target market.
Make sure that the message aligns with your brand’s objective.
For example, if you’re selling beauty products, you can develop a board developed around the motif of emotional appeal. You may ask your followers to publish what such beauty means to them.
This kind of campaign can result in a series of motivating messages which connect your core values without having to mention your products. This messaging can strengthen your link with leads and customers.
Beautify your boards
The social networking site is a terrific platform for companies that produce boards with content which makes use of aesthetic appeal and offer valuable audience information.
You don’t need to remain in the arts and crafts industry to benefit from the marketing possibilities of this platform.
However, you must upload content that’s useful to your target market.
Your content should resolve an issue or offer a solution to an inquiry. The visual has to be understandable in one look.