Let’s face it. You cannot Google any subject without coming across an orphaned blog—someone’s former beloved brainchild that simply proved to be too much effort. What happens to these strapped-for-time bloggers, and where do their future ideas wind up? Many have opted to tweet.
So why do so many people now choose Twitter over other social media tools to create a brand, to put their ideas out there, and to build their online reputations? Here are a few compelling reasons.
EASY ACCESS TO POTENTIAL CUSTOMERS
Let’s face it—search.twitter.com rocks. Using the advanced search settings, you can search for keyword results in a specific geographic region through this input: “keyword + city name.” This allows you to find customers for a product in your own area.
You can also search for results that contain a question mark. If a potential client asked a question relevant to your keyword, you might just be able to answer them—increasing your chances of landing their custom.
Twitter is ideal for nurturing symbiotic relationships. Yes, you can use twitter to advertise your business, but be careful—followers need to feel as if they can get something out of the relationship too. A barrage of self-serving promotions will scare them off quicker than a mama Grizzly looking for her cubs.
Engage in Twitter conversation in an authentic manner—one that shows off your personality and lets your followers know that you are interested in them as individuals. By simply inserting the “@” symbol followed by their Twitter name, your reply will show up in their account—giving them the opportunity to tweet back.
Twitter also boasts the “retweet” feature to share the clever tweets of other people. The author of the original tweet will be honored that you took the time to read his or her post and that you valued it enough to pass it on.
DESIGNED FOR NETWORKING
Twitter allows you to search out the movers and shakers in your field and follow them. This is beneficial for several reasons.
— You will remain abreast of the latest innovations in your field, which will make you a more effective businessperson.
— You will be able to share any information gleamed from these industry leaders—which, in turn, boosts your image as an authority.
— You can also direct specific tweets their way by using the @mention feature. But do not abuse this ability and use it sparingly.
— You may also wish to engage in a Twitter Chat that relates to your industry. These are regularly scheduled group meetings that will allow you to make valuable contacts and nurture a positive online reputation.
WORKS AROUND YOUR SCHEDULE
Twitter understands that not everyone is awake to post during the Eastern Seaboard’s work shift.
— Ideally, your very best tweets should be sent out during the Eastern Time Zone’s business hours. If you live on the West Coast, this may not be feasible. If you use the free social media tool, Hootsuite, you can schedule tweets to take place while you’re catching some zzz’s. Not only is Twitter an effective social media tool, but it respects a good night’s sleep.
— Scheduling tweets via Hootsuite will also enable you to space your tweets apart, so they do not bombard followers at an alarming rate and then fall silent for hours on end.
— Hootsuite also enables you to compose posts while you have time and send them out later.
— This is a fantastic way to avoid the “social media time suck.” Instead of wasting hours each day hanging out on your favorite social media channel, you can spend just a few minutes daily and then move on to other important tasks.
IT’S VERY COST-EFFECTIVE
Although 140 characters is restrictive, most users appreciate the minimal time demand required to create a tweet. It certainly requires less time than to create an 800-word blog post. That also means less resources required in developing your reputation. An additional bonus is that creating a tweet requires far less skill and knowledge than required for other types of content creation.
If your online reputation needs some serious professional help, you may wish to seek out professional assistance from a company. But, if you are a businessperson or a private individual seeking to build a solid gold online reputation from scratch—or from very little—Twitter.com is a quick, easy, and very effective place to start. So get tweeting!
How has Twitter helped you create a positive online presence?
About The Author
Kimberley Laws is a freelance writer and avid blogger who often writes for reputation.com. She is a social media junkie who loves to receive quirky, succinct tweets from interesting people.