While the most of us use social media to highlight selfies, gossips and cat memes, ecommerce owners use social media marketing to generate leads and drive growth.
The trends set by social media are tremendous. Ecommerce owners fare better when they jump in to survive this revolution.
With consumer expectations rising, the competition is more ferocious than ever. And we cannot snub the ROI and opportunities.
“But how much effort should I exert in social media marketing?” you ask.
Four words: Joiners participate, winners dominate. If you only want to jump aboard, then join communities, listen to feedback and participate in discussions. But if your goal is to sit atop the ladder, then learn how to tap emotions and influence your target audience.
Why Social Media Marketing Matters
While it opens new doors to drive growth, social media marketing also adds new areas and responsibilities for a business owner. Clearly, you already have your hands full to promote sales, monitor the inventory, manage customer service, and so on. And now social media wants a piece of your attention.
To reduce the risk of failure, you need a good grasp of social media marketing and its value. You also have to determine how to use its power to drive growth for your business. Embrace it. Otherwise, spend your time wisely on more urgent matters.
Then again, why should you care and invest?
A study by the Pew Research Center shows that more than 70 percent of adult netizens use Facebook. 70 percent of these users log in daily. It means three out of five American adults are on the social network. And it continues to grow.
With Facebook CEO Mark Zuckerberg advocating free Internet for third world countries, social media will only increase in usage and popularity.
Global markets will inevitably affordable internet connectivity and mobile devices. And this explosion will pave the way for your business to reach new heights internationally.
Moreover, major social networks are continually building new features and tools so business owners can leverage their platforms.
A Few Tips
You have to take action. Here are tips on how to start:
- Deliberately choose which social media sites house your target audience
- Develop your presence, profile and credibility on each site thru effective content
- Build an effective content strategy by also sharing personal or customer-centric updates
- Start and grow a loyal community of your target audience
Eventually, you will find social media marketing easy and fun while driving growth for your business.
Not investing in social media marketing is a mistake. If you still have doubts, your rivals are steps ahead of you. They are leveraging the opportunity to engage with qualified potential customers. You’re not.
Image courtesy of Esther Vargas