Live video is a video streaming feature being offered by Facebook, Periscope, and other apps. It’s ideal for marketers because they can have an authentic communication with their audience. With that in mind, the conversation is humanized and personalized.
One of the interesting things about it is that there’s no need to download anything because the feature is part of an app. Besides that, here are other things that make live video an essential tool for your social media marketing.
1. Online video consumption is getting more and more popular than text.
During the 2016 Mobile World Congress, Mark Zuckerberg said that people would consume more videos online than text and photos. According to Statista, online video will make up 76% of web traffic by 2018.
2. Live video encourages emotional communication.
Most people use Skype to keep in touch with their family members who are living in various places. With live video, you can have that moment into someone’s life.
It’s important for your audience to see who’s behind your organization. While doing your live video, you can talk about your quarterly earnings or live broadcast your annual meeting. If you’re a pastor, you can live stream your sermons for the world to see and hear.
Live video is all about connection and communication with your family, friends, and supporters.
Your audience would also love it because it’s more honest. For them, the live video offers an intimate conversation with your company. It feels real because it’s not scripted. You can start streaming from your office or in a meeting. It lets you build better and more powerful connection with your audience.
Compared with a live tv show, live video on social media lets your audience comment and engage with other followers. In other words, it’s a two-way medium.
3. It’s cheap.
There’s no need to have a degree in computer programming to understand it. You also don’t need to invest thousands of money in obtaining a complex equipment. With the rise of live video feature from different social media companies, you can live stream an event using your smartphone, and you can start streaming within seconds.
You may worry about the video quality of your phone. But, believe it or not, the phone quality of your smartphone is better than a camera. In fact, iPhone takes better video than Nikon.
It’s also easy to live stream anywhere. Thanks to the 4G cellular networks available worldwide. Apart from that, you don’t need to run cables to your camera. All you have to do is grab your phone and connect to a stable 4G connection. From there, you can start live streaming.
4. Young people love it.
If you’re targeting this group of individuals, then you must take advantage of live video. Millenials are likely to watch video on their mobile device than baby boomers. They also consider looking at a video before they purchase.
How to Prepare?
Although it’s easy to use it, make sure that you have a stable Internet connection. In this way, the broadcast won’t stop unintentionally. Furthermore, promote it before you go live. It encourages participation from your followers.