If you’re new to blogging, it can be confusing to know about green web hosting. You can find so many recommendations. But the best one is an option that meets your needs, budget, and features that you want. Most of all, it must be good for the planet.
Green web hosting options are on the rise. But what are the benefits you can gain? How much impact can it make to the Earth and your business? A web server produces more carbon dioxide in a year than a car. Green web hosting maximizes resource and power usage to save energy.
The most obvious benefit of it is its effects on the environment. Opting for a green hosting lets you protect the planet.
Running all the servers in the US is equivalent to five nuclear power plants. That’s how much damage they’re doing to the environment. Servers have to run at all times. Thus, your site is causing the consistent drain on the environment resources.
With green hosting, on the other hand, you can ensure that part of the energy comes from a renewable power source.
Add to Your Credentials
Most companies are going green. If you add your green credentials to your business’ name, you’re improving your company’s public image. More and more people want to work with companies who are doing their part to reduce environmental impact. By adding the fact that you’re using green technology when running your site, your business’s reputation improves.
Choosing a green hosting can be utilized as a marketing resource. You can tell your customers that you’re investing in a green web hosting service as part of your effort to reduce your carbon footprint. Tell them that your host uses power from solar energy. Doing so will help gain the trust of your clients. You’ll also notice a difference in your revenue.
You can further capitalize on it by offering greener services that you believe your customers will pay for them. Experts think that consumers will pay more knowing that they’ve contributed to helping the planet Earth.
Apart from being friendly to the environment, green web hosting is also affordable. The hosting company has already saved money by choosing to make its own energy. Thus, it passes the savings to its consumers, making green hosting a more affordable option than the traditional choice. For similar cost, your company can help the environment while gaining the trust of your customers and keeping your business available online at all times.