Why Do Email Subscribers Unsubscribe? [Infographic]

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Email marketing offers an affordable, direct and effective way to market your product or services especially once your business has built its targeted subscriber list.

However, there are times when marketers see that there seems to be a sudden uptick of people unsubscribing from their list.

Why do email subscribers unsubscribe? How can you stop people from unsubscribing from your email list and stop viewing your marketing material?

According to this infographic, one of the reasons people unsubscribe to a list is because marketers are sending too much email too fast.

In fact, if a company or organization does this, you are assured massive amounts of people will unsubscribe.

How many have unsubscribed because of a lot of emails sent to subscribers in a short span of time? That’s 91 percent of people surveyed, the infographic reveals.

What does a business or an organization do about this? It simply has to set the subscriber’s expectation about how much and how often they will get email.

Learn more from the infographic made by Skadeedle and embedded below.

Email, marketing, infographic,


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Author: Solon Harmony Dolor

A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers . Don't forget to subscribe and receive our latest posts in your inbox.

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