Why do companies invest in content marketing strategies [Infographic] 

Share the joy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why do companies invest in content marketing strategies [Infographic] 

Credit – http://www.malandracia.com/content-marketing.html

Why do companies invest in content marketing strategies? This is a question that CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how they hope it will change over the next few years. If you don’t know where you’re going, how will you get there? Check out the infographic below and read the white paper to find out what CopyPress learned.

The first thing CopyPress asked content marketers is how effective they thought their content efforts were. Almost 40 percent of respondents said their content efforts weren’t very effective at all. If their content efforts haven’t been effective, why do they keep investing in this form of marketing and what are their overall goals? Forty-three percent said their goal was to increase sales and revenue, 13 percent said they wanted to build loyalty, and 35 percent said they wanted to increase visibility in search rankings.

It’s entirely possible that content marketers are setting out with bottom-funnel goals, or aims to drive conversions and acquire clients while creating top-of-funnel content. Content has multiple purposes, from entertaining to informing, and pairing the wrong content type with certain goals won’t drive results. This theory becomes more viable when you see that 26 percent of companies spent less than $5,000 on content marketing throughout the year, limiting how much they could earn from this advertising tool. Keep reading to learn more about how content marketers view the industry and how it’s changing.

Why do companies invest in content marketing strategies [Infographic] 


Share the joy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

Share This Post On