Finally, we can now all find out what to expect in terms of features in the soon-to-be launched WhatsApp Business; a standalone app designed for business. The company in a dedicated page described what to expect when the standalone app officially hits the market probably in the next couple of weeks.
The standalone app will feature both verified and non-verified profiles. The Facebook subsidiary took time out to explain what both profiles would offer to users—explaining the differences in terms of features.
To check which type of account a business is using, WhatsApp provided the following key features that distinguish each one of them:
- Verified. WhatsApp has verified that an authentic brand owns this account. A verified account has a green checkmark badge in its profile.
- Confirmed. WhatsApp has confirmed that the phone number of this account matches the phone number for this business. A confirmed account has a gray checkmark badge in its profile.
- Business account. This account is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp. A business account has a gray question mark badge in its profile.
From these, it is obvious that each business account will be graded according to a tag. A profile that has a gray question mark badge for example, is one that has not been confirmed or verified. It does indicate that not every business that uses the standalone app is verified.
It is also important to state that WhatsApp has explained in details all you need to do if you are not comfortable with a particular account. The company highlighted some measures to be taken if you no longer want to receive messages from a particular business.
In other words, WhatsApp has put you in control of how you relate with businesses using its standalone app. You can block and report a business account as spam right within the app. You can do this by tapping the Menu button, click on Report spam or block.
Important information for business owners that may wish to install the standalone app. Installing a WhatsApp Business app doesn’t mean you would lose your personal WhatsApp account; of course, you can run both accounts—and separately too. The standalone app comes with landline support, register different mobile number, setup business details such as website, address, and an ‘Away Message’ to be auto-delivered to customers among other features.
Last August, the chat app added a new FAQ section according to ever-reliable WABetaInfo. The new section unveiled WhatsApp’s new green badge for verified business accounts. It signified that WhatsApp had started verifying a small number of businesses, and very soon, you might be able to chat with a business via yellow messages within a chat.
When a business account is registered and verified by WhatsApp, the company notifies you with a message within the app. This same thing happens when a business or brand is not registered or unregisters its account with the chat app.