WhatsApp has plans to charge big enterprises but it will be free for small-to-medium businesses
Are you using WhatsApp? Have you ever thought using it and communicate with a business? Well, maybe you haven’t, but WhatsApp has great plans in order to businesses with customers. The new Business app is not quite ready yet, but as we learn WhatsApp might gain some profit for this venture. And here it how it works.
The messaging app will be able to monetize this feature but it looks like only big enterprises will be charged. Small-to-medium businesses will use the app for free. Also, we don’t know how exactly it will work.
Matt Idema, WhatsApp’s Chief Operating Officer told the Wall Street Journal:
“We do intend on charging businesses in the future.” “We don’t have the details of monetization figured out.”
Also, according to a blog post via the company’s website”
“Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too.”
“We know businesses have many different needs. For example, they want an official presence – a verified profile so people can identify a business from another person – and an easier way to respond to messages. We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.”
Let’s not forget that the messaging app started testing verified accounts just some days ago. Also, message exchange between a customer and a business will be encrypted and it can be blocked. And according to WhatsApp source(via TechCrunch): “Businesses will only be able to contact people who have provided their phone number and agreed to be contacted by the business over WhatsApp.”
For the record, Facebook bought the messaging app for $19 billion in 2014 and back then things were different. Both companies that they wouldn’t put ads in WhatsApp. Now, the app will become a new platform to gain money. But, there aren’t many details about how it will work and how customers are going to use it.
The app is currently on a test phase and they are waiting for feedback before the official release. For more information, please read this FAQ.