WhatsApp is most definitely the app of choice for hundreds of millions of people globally. For an app that was acquired four years ago by Facebook, it’s proving to be one of the shrewdest investments Zuckerberg and his team has ever made—and that’s stating it mildly. More good news—WhatsApp has clocked 1.5 billion monthly active users.
The stats as revealed by Mark Zuckerberg are quite frightening. The Facebook CEO said while announcing the Q4 2017 earnings calls on Wednesday that the messaging app sees 60 billion messages sent per day.
Considering those stats and the fact that WhatsApp keeps adding exciting new features every time there is an update, it is only a matter of time before it crosses the 2 billion active monthly user landmark.
Talking about features, one of the great features that has taken WhatsApp to where it is today is none other than “Stories.” Mark Zuckerberg did say on his Facebook Page that adding Stories to both Instagram and WhatsApp has boosted the popularity of the two apps.
“Another important shift we’re seeing across the industry is the growth of Stories. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. That’s because Stories is a better format for sharing multiple quick video clips throughout your day. The growth of Stories will have an impact on how we build products and think about our business, including WhatsApp and Instagram, which are the #1 and #2 most-used Stories products in the world”
It’s barely eight months since WhatsApp clocked the 1 billion monthly active user landmark—July 2017 to be precise. The achievement is phenomenal when you consider the number of competitors in the market.
That same July, the messaging app announced that it was looking to hire some individuals to fill some key positions—an indication that it was gearing up to monetize its services.
The job for the position of a lead product development was one of three positions the company was hoping to fill at the time, and this at best gave us a clear picture of WhatsApp’s plans. Shortly after, it announced that it was rolling out a standalone app dedicated to business alone.
The standalone app called WhatsApp Business, features both verified and non-verified profiles. The Facebook subsidiary took time out to explain what the profiles would offer to users—explaining the differences in terms of features.
To check which type of account a business is using, WhatsApp provided the following key features that distinguish each one of them:
Verified. WhatsApp has verified that an authentic brand owns this account. A verified account has a green checkmark badge in its profile.
Confirmed. WhatsApp has confirmed that the phone number of this account matches the phone number for this business. A confirmed account has a gray checkmark badge in its profile.
Business account. This account is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp. A business account has a gray question mark badge in its profile.