WhatsApp turned eight in February, and it got several updates. Recently, the Facebook-owned messaging app rolled out another update as part of its assault on Snap.
With the latest WhatsApp Status, it’s now more fun to send and receive messages in this app. That is when you send out your status updates, you can overlay text messages on the colorful backgrounds.
“Now you never have to worry about getting the word out to all your family and friends. Whether you’re looking for vacation recommendations or notifying a group about the address for a party, the text-based status feature allows you to update your contacts in a fun and personal way.” WhatsApp
This ubiquitous messaging app is a global phenomenon with more than 1 billion daily active users. It’s popular in India, Brazil and other emerging markets.
During its eighth anniversary, the company unveiled Status. It’s the app’s version of Snapchat Stories. This feature lets you share photos and videos that disappear after 24 hours.
Just like the other features copied from Snapchat, Status proved to be a hit among users. In fact, the feature has 250 million daily active users as of July 2017.
Despite that, the app isn’t a prized asset of Facebook’s portfolio. It’s probably because it struggled to monetize it along with Messenger.
Messenger and WhatsApp are widely used, but consumers are still not embracing the idea of interacting with chatbots or paid ads in the apps.
In Europe, Facebook faced scrutiny when it revealed its plan on merging data from WhatsApp with Facebook’s data. It could be the reason that Facebook failed to generate significant revenue from Messenger and WhatsApp.
And as it continues to get the better of Snap, Facebook started to add animated reactions, masks, filters and other effects to its video chats.
Copying features from Snap is a proven strategy for Facebook. Last Summer, it added Stories to Instagram. The feature became a hit with 250 million daily users.
Recently, it added face filters to Instagram. It’s the same filters that you could find on Snapchat as you could enhance your selfies using math equations, furry koala ears, and other interesting filters.
Facebook Messenger has over 1.2 billion active users per month. It’s an impressive growth considering the tight competition.
The company is also investing heavily in Direct, which is a messaging feature of Instagram. It just made it more efficient by giving users the ability to see permanent and disappearing messages in one thread.
The number of people who are using Direct grew to 375 million.
And WhatsApp isn’t on the far side. According to internal figures, it sends 60 billion messages and 80 million GIFs per day. That’s a lot of GIFs considering the company just introduced it last year. Within a few months, millions of GIFs are already shared per day.
The latest update on WhatsApp Status will surely capture more users. It’s a cheerful update especially for users who are camera-shy. It functions the same way as the text status of Facebook introduced last year.