WhatsApp Business launches Catalogs—new way to share products in conversations

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Credit: https://blog.whatsapp.com/10000665/?l=en

A new way for business on WhatsApp Business to share products and services during conversations was today launched by the chat app. Catalog will allow businesses to share a photo, price, description, and link so transactions can be carried out. The best part of this is that catalogs will be saved by WhatsApp, so you won’t have to worry about losing space on your device.

Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy,” WhatsApp said in a blog post.

Catalog is currently only available to businesses in Brazil, Mexico, India, Indonesia, Germany, the US, and the UK. Catalog can be created when you go to the Business Settings section of the chat app and be shared as part of a business profile or a business owner during conversation with a customer.

Before the launch of Catalog, businesses had to send product photos one at a time and repeatedly provide information. With Catalog however, customers can now see their full catalog right within WhatsApp. This, the company said will make business owners look more professional while keeping customers engaged in the chat without having to visit a website.

WhatsApp said Catalog is rolling out in the aforementioned countries from today on iOS and Android; but will also soon be available to users in other countries soon. For more on how to use the new feature, you can watch the video clip below.

Following the successful launch of WhatsApp Business on Android in 2018, the Facebook-owned app announced that it will start charging major brands for additional perks to enable them reach as many customers as possible.

WhatsApp Business features both verified and non-verified profiles. The Facebook subsidiary took time out to explain what both profiles would offer to users—explaining the differences in terms of features.

Verified: WhatsApp has verified that an authentic brand owns this account. A verified account has a green checkmark badge in its profile.

Confirmed: WhatsApp has confirmed that the phone number of this account matches the phone number for this business. A confirmed account has a gray checkmark badge in its profile.

Business account: This account is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp. A business account has a gray question mark badge in its profile.

Just like in the Android version, installing a WhatsApp Business app does not mean you would lose your personal WhatsApp account; of course, you can run both accounts—and separately too. The standalone app comes with landline support, allows you to register different mobile number, setup business details such as website, address, and an ‘Away Message’ to be auto-delivered to customers among other features.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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