WhatsApp aims to reduce spam with “Forwarded Message”

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Credit: http://wabetainfo.com/whatsapp-beta-for-android-2-18-67-whats-new/

I got this very lengthy message this morning sent by a friend who felt it was so important that he had to forward it to me. The forwarded message, though interesting, was in my opinion too long. Messages like this has become a ‘norm’ on WhatsApp [Facebook Messenger and Telegram not left out too], people forward messages apparently copied from somewhere else. The problem is that such messages are often sent couple of times every day—spamming is what I call it, and it is a real issue for me. Apparently, WhatsApp has had enough already and is now reportedly testing a new feature called “Forwarded Message” to deal with it.

According to WABetaInfo, WhatsApp has already started testing the new feature. The feature, according to the blog, will show on the bubble, when “a Forwarded message string, [that is] if the message has been forwarded from another chat.”

WhatsApp recently hit the 1.5 billion monthly active user mark; a feat that only means one thing—more forwarded messages are on their way. While the company would rightly celebrate this as an achievement and a big opportunity to monetize [at least it is gradually making inroads into the Indian market], a lot still needs to be done to stamp out spam within the messaging app.

WhatsApp is most definitely the app of choice for hundreds of millions of people globally. For an app that was acquired four years ago by Facebook, it’s proving to be one of the shrewdest investments Zuckerberg and his team has ever made.

Facebook founder and CEO Mark Zuckerberg said per WhatsApp while announcing his company’s Q4 2017 earnings calls that the messaging app sees 60 billion messages [a third of that probably has to do with spam I guess] sent per day.

Considering those stats and the fact that WhatsApp keeps adding exciting new features every time there is an update, it is only a matter of time before it crosses the 2 billion active monthly user landmark.

Talking about features, one of the great features that has taken WhatsApp to where it is today is none other than “Stories.” Mark Zuckerberg did say on his Facebook Page that adding Stories to both Instagram and WhatsApp has boosted the popularity of the two apps.

WhatsApp clocked the 1 billion monthly active user landmark last July. The achievement is phenomenal when you consider the number of competitors in the market.

Along with its huge growth comes the small matters of spamming and dealing with individuals whose main reason for using the messaging app is to scam unsuspecting users.

The focus for me has to be on those two issues—and once they are dealt with, then we will be talking about a messaging app where everyone wants to read every message received from friends.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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