Just in case people need reminding, a social media presence and a website have tremendous benefits for a business if executed right.
This infographic from BestWebHostingGeek.com lists some of these advantages and back them up with data.
Among the advantages of having a social media presence is increased awareness of the organization. Generally, the more people who know a business, the better it is for that organization. A wider audience translates to more potential customers.
Furthermore, social media also boosts traffic to the website of the organization. This, along with increased awareness, is generally the two goals of social media campaigns. Businesses should aim to funnel traffic from their social media accounts to their sites where these people will either be convinced to do business or think highly of the organization.
With a great website and a great social media presence, businesses can also get greater favorable perceptions. Remember, people react positively if they see social media and website ventures of businesses show that the organization put effort into them.
What is also great with social media is that one is able to monitor conversations about their organizations through it. Look at comments and what people are saying about your business and plan your posts and efforts accordingly. If you are doing it right, keep doing what you are doing.