Colors can play a significant role in the success of your marketing campaign. And successful and graphic designers are aware of it. The reason for this is that colors can stir emotions, create brand relevance and motivate people to purchase from your website.
In this post, you will find the meaning of some colors. Understanding their use will help in boosting sales as they stimulate certain emotions.
It implies honesty, dependability, and trust, therefore, it helps in building customer loyalty. Blue is safe to use as it is universally well-liked. It is a favorite color used by financial institutions. It also inspires trust.
But be careful in using blue as too much of it can encourage boredom.
This color is best for conservative corporate business. If you are managing a communication website, you may use some blue color when marketing your service.
It can assist in decision making by helping customers see each side clearly. It balances emotions while creating a sense of calm. Green is also associated with health and healing. It creates a sense of nurturing. If you use darker green, it could mean wealth and prestige. Lighter green, on the other hand, indicates growth and freshness.
But do not use too much green as it could mean envy and greed.
In financial websites, dark green can be an excellent choice. It aids people in their decision making.
It is a flamboyant color. It is a color chosen by the extrovert and uninhibited. Orange means adventure and sociability, as well as self-confidence. As it stimulates appetite, it is great to be used in restaurants and food outlets. You can also use it for your travel website. It does not have to be bright orange. You can use salmon, coral, and other versions.
It offers an impression of affordability.
But it does depend on the shade you have chosen.
Keep in mind that if you opt to use too much of orange, it can mean inferior quality.
Nevertheless, it is an appealing color if you are marketing for the youth because children and teens love them.
It is a versatile color. It evokes a sense of playfulness and cheerfulness. It is also used to brighten someone’s spirits. Yellow can stimulate the mind while it increases analytical processes. It can also help in decision-making.
However, too much of it can cause nervousness and agitation. It prompts people to be critical and judgmental. It can also motivate people to become deceitful.
It is a great color if you are selling children’s products. It is also beneficial to companies promoting leisure products as it means fun and entertainment.
When choosing the right colors for your marketing to help in increasing sales, it is vital that you experiment with them. Keep in mind that knowing consumer’s reaction to colors is more important than the color itself. It is also important to remember that there are no clear guidelines in choosing your brand’s color. But make sure to consider feelings, mood, brand, and your products in selecting the most fitting color for your marketing campaign.