Chatbots, per se, are programs that pretend to be human beings while they interact with customers through text or voice. They seem to be the best solution for business owners to help them manage hundreds to thousands of one-to-one conversations with their clients.
However, if your business doesn’t receive thousands of customer conversations at a time, chatbots may not be ideal. It is not worth compromising the quality of your shopper’s experience.
Chatbots should never be used where communications with customers need a human touch.
In this post, let’s look at the things that chatbots can do to your business.
Chatbots are at their best when they are used as part of a marketing strategy. They can’t be the face of your brand, yet. But they have a specialized function. They can offer your users a few options or a yes/no question before they ask further questions.
The chatbot of NBA Messenger provides some answers to questions about a recent game, for example. CNN, too, has a bot that offers a quick summary of a day’s top new stories.
In an eCommerce business, these bots can act as a concierge. With their help, you can get back your time, which is a time you can spend to focus on more important things.
Chatbots are also useful in influencing sales. Taco Bell, for example, released a bot, dubbed as Tacobot, to automate its sales process. With it, users can make a real restaurant order through a quick message via Slack.
These bots are also useful in influencing your customers’ buying decisions. One great example is the bot used by H&M. The bot would ask its users about their style and the kind of look they wish to achieve. After gathering those details, the bot would recommend outfits based on the users’ answers.
Social Media Engagement
If you have Facebook Messenger for your company, you can also use chatbots to boost social media engagement. These bots can help your brand improve sales and increase social media engagement.
Chatbots are changing businesses’ way to communicate with their consumers. Also known as conversational commerce, chatbots can turn dialogue into a way for individuals and businesses to interact wth one another in a meaningful way.
The list of their benefits can be too long. Developers continue to create other advantages of chatbots that both business owners and consumers can embrace. You can expect more apps of this technology to emerge daily.
But before you use chatbots to your business as part of your marketing and operations, you need to conduct your research. Make sure that you and your customers can benefit from the use of bots.
When you know how and where to use bots, you can efficiently inject a bit of AI into your overall business. But you should not rely on bots too much. Remember that your customers still want to talk to real humans and not robots.
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