In any online business, unexpected challenges will arise despite careful developing and planning. To survive in a highly competitive environment, the use of some tools becomes vital for survival. One of these tools is Metricool that allows you to learn and adapt. Through its analytics, business owners can quickly make decisions based on driven data.
Some startups failed because they’re not versatile and adaptable enough to recover from setbacks. They also neglected to know and listen to their customers because they don’t monitor what their customers are saying about their products and services.
Metricool may be a new monitoring platform, but it has robust features that can help in obtaining insightful data so you can easily monitor your community and get in touch with your customers.
Getting to Know Metricool
It’s an all-around platform to analyze your social media performance. Configuration is easy allowing you to monitor the performance of social media accounts, blog posts, and other publications.
Besides being free, another advantage of this tool is that it’s simple to use and its design is clutter-free. You can start tracking your Facebook, Twitter, and Instagram after connecting your accounts. When integrating, make sure to review its access permissions.
What can it measure?
After integration, it’ll collect all necessary metrics for monitoring. These would include likes, impressions, mentions and other things. It also allows tracking of reshares and comments.
As a marketer, you’ll find this tool to be a time-saver as it presents all the necessary data in one location. Through the data provided, you can analyze the performance of your social media profiles. When you look at the likes per impression of your Facebook page, for instance, you’ll know whether or not your content strategy is effective.
This tool also tracks performance at a particular time, from yesterday to last week to a current month to the last 30 days. Or use its calendar button to analyze a particular time, for example, from August 1 to 4.
Scheduling of Posts
Metricool isn’t just social monitoring tool, but it’s also a platform that allows scheduling of content. By enabling scheduled post, the tool will publish the posts based on the best times to publish, or you can set it up manually.
Unfortunately, Instagram only allows manual posting. Metricool found a solution by reminding you that it’s time to publish your content on the said platform. You’ll receive notifications through Twitter or email.
But it’s still a hassle because you have to manually upload it to Instagram and copy the prepared text before you can share it with your followers.
Monitor website performance
In here, you’ll need to connect your Metricool account with your website. If you have a WordPress site, you can easily integrate it through a plugin.
Not all social media monitoring tools allow downloading of analytical reports in PDF format. And this is one of the things I like about it. It’s especially useful if you’re working with a team or you’re monitoring the data of a client. To personalize the report, you can upload a logo.
You can study your social media and website metrics in real-time. What’s great is that it doesn’t only let you analyze the past and present posts but also allows you to have an insight of the future.
Few more highlights…
- Metricool profile lets you connect to ‘all’ social media platforms whereas social media tools like Buffer have one profile with Instagram, Facebook, web/blog and Twitter (in case that is a free version).
- With Metricool’s free version, you can analyze Facebook, Twitter, Instagram and Web/Blog. With the premium version, you can analyze the above 3 plus Facebook Ads and LinkedIn.
- Using Metricool’s feature called “Twitter Autolists”, you can create lists of tweets that can be republish at any time you want. http://metricool.com/autolists-social-media-management/
Metricool is a versatile social media monitoring tool providing insightful data you need to make informed decisions for your social media and website activities. It is built on a well-designed platform with a lot of in-built flexibility allowing for customization and adaptability. The best part about Metricool is that you can try many of its features for free as a test to see how it fits your needs.