24 November will be the date highlighted by retailers across the nation as being the most intense shopping day of 2017.
Black Friday has become a real phenomenon over the past few years due to it being bookmarked as the start of Christmas shopping season, and once again, it looks like retailers are going to attempt to stir up some feverish consumer activity in 2017.
As more consumers are now choosing to shop online, it’s hoped that we’ll see less ugly scenes that have marred previous Black Fridays, and can instead all enjoy some advantages of the special offers and promotions found in the online domain.
It has already been predicted that British consumers will spend over £20 billion online in November, and whilst Black Friday is the pinnacle of this frantic shopping activity, it’s clear that this spending fever now lasts over an entire month.
So which brands are taking the lead in offering the consumer some unbeatable offers? The beauty brand, Crabtree and Evelyn, have already announced a special three-day sale towards the end of November that features 25% off everything within their stores.
There has already been electrical brands like Braun stating that they will be offering 70% off their male grooming products on Black Friday, whilst the bedroom furniture retailer, Bedstar, have even created their own Black Friday deals webpage in anticipation of the sales rush that comes on the last payday in November.
As always there’s often a touch of mystery about what the biggest price-drops will be as brands try and outsmart each other with the most competitive promotions.
Last year saw online fashion retailers like ASOS dropping their prices by 20%, and it’s expected that most of the retail heavyweights like Amazon and Argos will be keen to give consumers savings of anything between 20% and 50% on their Christmas presents.
There is plenty of debate about when Black Friday became such a remarkable retail and social phenomenon. Whilst the term ‘Black Friday’ was thought to have been coined in the USA in the middle of last century, it’s only when online retailing seized the momentum that it has become such a powerful marketing tool.
So that whether it’s a bedroom furniture retailer using the #blackfriday hashtag on Twitter to boast about their savings, or an electrical brand advertising their latest promotions via targeted Facebook post, it seems that Black Friday is an essential part in the build-up to the holiday season.