What Can Tech Companies Learn From Snapchat When Releasing Updates?

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What Can Tech Companies Learn From Snapchat When Releasing Updates?

Source: https://www.pexels.com/photo/silver-iphone-6s-showing-ghost-illustration-768334/

Unfortunately, you can’t please everybody. The people who create tech interfaces must recognize this fact.

These individuals need to think about clashing ideas from users to boost the experience on their favorite platforms. However, their consumers aren’t the only ones whose choices need to consider.

Apart from their users, they also have to count their advertisers. They are the ones that desire their photos and videos prominently shown.

Plus, they have to deal with the governments, lobbyists, and academics looking at how technology features control the masses.

They also need to recognize investors and executives giving their two cents. Then, they have the rivals that are aiming to duplicate or out-innovate them.

The individuals who reveal their complaints with updates, however, don’t consider those things. It appears that each time a significant tech system presents a new feature or redesign, they get angry.

Remember those angry tweets when Instagram released changes?

Most recently, Snapchat? When it presented a redesign of its interface that divides brands from pals and loads a tab to house stories with content from brands.

Placing partner content in front, in an area of the app that users constantly go to, was meant to increase interaction with that paid content. A variety of daily users viewing stories from authors expanded 40 percent of the revamped version of the app versus the old variation.

But it still annoyed users. In fact, there’s a request on change.org that urged Snapchat to bring back its old version and get rid of the update. The petition obtained more than 1.23 million signatures.

Then, on February 21, Kylie Jenner, a major influencer, tweeted that she is no longer using Snapchat. The comment tanked Snap’s market appraisal. It dropped by $1.3 billion in less than a day. Kylie was the most prominent person on Snapchat since 2015.

Previously, the app paid attention to its users’ demands and executed changes. For instance, it eliminated auto-playing successive stores in 2016.

It also paid attention to the change.org petitioners. It uploaded an action on February 20 before Kylie published her tweet.

Snap clarified the objectives it had with the redesign. That is to make communications among users more available and for both pals and branded content to surface, based on what the user would intend to see.

It additionally introduced tabs in Friends and Discover sections. The role of Tabs is to enable users to personalize what they wish to see.

This new structure is just the start. The company will continuously pay attention to discover new methods to make the solution better for every person.

The company stated that it’s happy for its users’ excitement and imagination. It’s thrilled for what’s going to come.

Users’ comments suggest that the company screwed up with its new redesign. It’s getting two points right with its statement. The company informed its users that it’s paying attention to them. It also clarified why it provided those changes.

Experts think that Snapchat did the right thing.

It’s terrible to be pushed into an upgrade that you didn’t consent to.

However, it’s worse if you have no clue what took place or why things altered. For that reason, experts recommend ensuring you have a means to present and describe what the launch is to you, either through an in-app announcement, a newsletter, a blog or any method you can think of to communicate with your users.

It’s tough to turn out a redesign that won’t be disconcerting to users. It’s challenging. However, it calls for added work for business to preserve two versions so that users can decide to pull out of an upgrade.

Experts recommend taking a method to think about consumer comments.

Companies ought to investigate what their customer’s desires and needs in the past and throughout development to avoid reaction after a rollout.

Design team needs to discover how to transform itself into a grip that knows how to find the unmet demands of customers and adjust to satisfy their issues.

Every product design or revamp must begin with customer study. It is, typically, through meetings to recognize customer requirements and collect insights that educate an issue statement and look into a series of problems that have to be attended to in the layout process.

Additionally, it’s vital for a business to be responsive when customers explain unexpected issues with product updates. Often, those grievances highlight actual failures. Those failures could damage people or leave them open to misuse.

The Snap Maps latest update, for example, could have a new feature that users flagged to have the potential for misuse through tracking.

The latest update of Google Maps that included the miles you walked and the calories burned was considered to be damaging to individuals with eating problems. It could also be dangerous to people who cannot walk. Furthermore, counting calories isn’t the best sign of fitness.

Users grumbled that isn’t something they registered for. The app implied to map things. They had not subscribed to a health and wellness tracker. Thus, Google shut it off.

If companies respect the safety and well-being of their users, then they can’t cross out the objection that could appear shallow at first.

The massive protest is a present to a company. It’s free feedback that could permit them to reveal an issue that they did not expect before it harms people.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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