Building a reputation can take years. Ruining it, on the other hand, can take just a few minutes.
Several brands invest their resources in establishing their online reputations over the years. However, it takes one mistake to crash it down.
Regardless of the social media blunder, it’s difficult to recover from it.
To make social media marketing campaign a success, it takes a lot of patience and maintenance. After establishing an online presence, brands have to protect it.
Unfortunately, most companies took several steps in growing their online presence, but they failed to take measures in protecting it.
Every company has to improve its robust and credible reputation continuously. Account hacks and controversial posts can harm a brand’s online presence. Fortunately, brands can avoid these troubling factors.
The vital thing here is to pay close attention to potential problems and have a plan to handle a crisis. Then, get a team to manage and write content for the campaign.
What are the steps to take to protect your brand’s reputation?
Control the roles of the social media accounts
If you don’t control them, it’s highly likely that your employees would have access to your corporate accounts and post an image that’s inappropriate. It’s vital to supervise content publishing on social accounts, especially if you have a large social media team.
On Facebook, you can assign roles to your employees. One of them can be an admin, editor, or moderator. Twitter has tools that let you control who can access the accounts as an owner or contributor. LinkedIn has limited options to manage team roles. But you can avoid publishing mishaps by allowing admin functions to chosen members only.
Or you can use a platform that lets you manage social media teams and protect your data. Your employees will have a level of access vital for their role.
Doing so will help prevent them from publishing content that violates your corporate guidelines.
Train social media managers
Even if you avoid posting personal content of your employees, it’s still possible that a controversial content will slip. Sometimes, your social media managers can’t determine what an offensive content is. As a result, they can damage your brand’s reputation.
That said, managers must undergo training on how to handle negative comments or mentions. They must learn how to respond to posts from unhappy customers. Furthermore, your company has the policy to indicate who must respond to a negative, aggressive comment.
Learn how to handle account hacks
Online social media hacking is rampant. If you don’t know how to manage it, it can cause adverse effects on your company’s reputation. Hence, you must guard your social media accounts at all times.
How? The first thing to do is to keep a hard-to-guess password. Then, change it frequently. It’s especially true if one of your employees left the company and he had access to your social media accounts.
It’s also important to review the privacy settings of a social media platform you’re using. Use the platform’s notifications, so you’ll receive alerts of any suspicious activities. Use an app that ensures your social media profiles are safe from hacking or identity theft.