Having a Twitter account with no engagement is useless. You can have hundreds of followers. But they do not comment, share or like your post. To have an engaged Twitter community, you must know how to get these followers of yours to go to the dance floor with you and communicate.
Twitter is not a one-size-fits-all social media marketing venue. Although the tips mentioned below are valid to some, it is still up to you to decide whether or not the strategies will work for you.
It is also vital to remember that engagement is not the result of your social media marketing effort. Rather, it can help you reach your goals. That said, don’t just seek engagement just for the sake of engagement. Define why you want people to engage with your content and what is your ultimate purpose.
What Is An Engaged Twitter Community?
As mentioned earlier, an engaged Twitter community is any action that is taken by your follower. It can be a retweet, favorite, reply or comment or click your link. They are all acts of engagement.
Most of us would aim for comments or replies as they can lead to conversations. Eventually, they can build relationships. But to create an engaging Twitter community, you must have every form of engagement in your community.
However, you need to increase your followers first. That’s because the more followers your account has, the more potential it can have for engagement. You may refer to our previous posts here: Ways to Increase Twitter Followers and Turn Them to Customers and 7 Ways to Increase Your Twitter Followers.
You must have followers to read your tweets. But before they read it, your content should have value to your audience. You also need people to engage with your content by retweeting or favoring your tweets. These types of engagements work together in creating an engaged Twitter community.
Tips To Creating An Engaged Twitter Community
1. Tweet As Often As Possible
Your followers cannot engage with your content if you are invisible. If you don’t tweet each day, your presence in this social media account is invisible.
But the question is how often you should tweet? Neil Patel said in his article “How Frequently You Should Post on Social Media According to the Pros” that the ideal tweets per day will depend on your entire goal. One to five tweets a day are enough if you want to optimize your engagement. He added that if you wish to generate more responses, you can tweet as many times as you can. In a study by Social Bakers, tweeting 50 times a day would not affect your Twitter account.
But tweeting 50 times a day can take a lot of time. Those hours could be spent on more important activities that can affect your bottom line. Thus, he recommended one to five tweets a day as this frequency will not take a lot of your time while you can still focus and do more important tasks for your business.
On the other hand, if you can’t tweet up to five times a day because it is a daunting task for you, you can always use social media automation tools. Buffer and Hootsuite are just two of the tools you can use to schedule your tweets. Then again, even if you automate your tweets, you should never automate and leave. Make sure that you are still available when people reply or engage with your tweet.
If you’re not sure how to use those social media automation tools, you may read “The Proper Use of Social Media Automation” and “How to Use Social Media Automation to Boost Engagement?”
When you do tweet, make sure to include images or videos because they get more views, retweets, and replies. To help you get started on how to use images for social media, you may use these three essential tools.
2. Engage Proactively
You can sit there and wait for people to engage with your tweets. But the more efficient way to create an engaged Twitter community is to be the first one to engage and invite people to join you. To do so, you need to decide your target audience. Quicksprout has a comprehensive guide on “How To Define Your Target Audience.”
Once you know your target audience, you should follow those people and retweet their tweets. Then, reply to what they tweet and converse with them. Of course, don’t expect them to communicate with you. However, some of them will, and that can start an engaging community.
Look into your competitors’ accounts. Find out who are those people who engage with them. Follow them and start engaging with them. John Mehlman offers useful advice on “How to Stalk Your Competitors in Social Media (So You Can Crush Them).”
3. Develop A Relationship
You may ask how? By being human. You will never have an engaged Twitter community if you do not value your followers. Every engagement that you make on Twitter is an opportunity for you to be human, even if your Twitter account is a business type.
But how can you be human on social media? First, you need to reply to your followers. Try responding within an hour. Now, if the interaction is high that you cannot reply to everyone, you must create a system that lets you answer to everyone who engages with you on Twitter. Better yet, you can send a funny reply to a tweet to show your personality.
On the other hand, if you don’t choose to reply, then you’re showing to these people that you do not value them as your followers.
If they feel that you do not care about them, you will never have an engagement.
Being human on social media is vital. And it pays off. Here’s why
It takes time to create an engaged Twitter community. However, if you follow these tips, you can be sure to have an engaging community slowly, over time.