Every now and again, a new startup comes along with an obvious-seeming but hitherto undone idea, and Wavii defines that sort of startup. The startup, which has been in super stealth mode for the past three years, has finally come out, is building interest, and is catching quite a number of headlines.
Started by a bunch of engineers who had formerly worked at Amazon and Microsoft, the service will attempt to go after the biggest social network in the world, but not in the way you may think. Wavii crawls the web for information that is relevant to you and then displays it as Facebook-like news feed on your profile.
Much in the same way Facebook news feed crawls your friends’ status updates and pulls them to your wall, Wavii wants to go out to the world and bring you tailor-made “status updates” from the world. The real interesting bit is that it will pull in both normal web news and social media updates from Twitter and other networks that allow updates to be searchable by search engines.
Adrian Aoun, Wavii’s founder and chief executive, says that Wavii curates and delivers structured data about the world and serve it to you in a manner that is easy to consume. The application goes a step further by finding patterns in your Facebook activity and applying this to its content curation algorithm.
In addition, when you choose the general topics you would like it to search for, Wavii is able to further fine-tune your world news feed to within a very narrow range of what you are interested in. This makes a lot of sense because in the sea of information that the Internet is, having a curation service that removes duplicate content, rumors and so in is a great asset. The application seems a good fit for social media websites, especially Facebook, which recently started serving news items through RSS.
SOURCE: BBC NEWS