The pursuit of popularity isn’t reserved for teenagers in high school. Everyone with a website wants their internet presence and brand to be popular. Running an in-demand website makes you feel good, like you’ve achieved or accomplished a major goal. It’s a great feeling when other people want to consume what you’ve created.
Simply wishing for a popular site won’t make it a reality. Many factors go into generating relatable content and a loyal audience. Strategies like search engine optimization (SEO) and link building are essential on the technical side but fall short of creating authentic connection. If you want a popular site, you need to build a strong, emotional connection with your visitors.
Building a strong connection with visitors is something your competitors probably aren’t doing. Many business owners are overwhelmed, and some outsource their social media posts as robotic tasks to be published and checked off a list. You can do better than your competitors on social media, and here’s how to do it:
Your competitors probably aren’t promoting high-quality blog content
Some business owners hear about blogging and mistakenly believe it’s the answer to all of their traffic problems. Rumor has it, pumping out content on a regular basis will make your Google search rankings soar. That’s not exactly true. Publishing regular content tells search engines you’re actively producing fresh content, but if it isn’t valuable to visitors, they’ll bounce.
Too many businesses are stuck in a cycle of publishing shallow content on their blog and broadcasting the link across social media. The strength of your social media posts promoting your content begins with the quality of the content you promote.
Any industry can run a high-quality blog, but not every industry makes it easy. For example, if you’re running a professional landscaping company, there are a limited number of topics visitors will find interesting. You’re limited to articles discussing gardening and yard maintenance tips, and educational pieces for how to select the right type of landscaping elements.
In the landscaping industry, the Garden Rant blog is exceptional, and the creator’s passion shows. Articles discuss everything from the joy of mulling to cats enjoying the garden with plenty of beautiful photos to maintain reader interest.
By maintaining an in-depth blog designed to help people in their market, Green Residential is doing what other Houston home rental agencies aren’t. Their blog offers comprehensive tips for a variety of situations landlords and homeowners might face.
If your blog content isn’t compelling or useful, promoting it won’t make you popular. With some visitors, you only get one chance. If they visit your site for the first time and find flimsy content, they probably won’t come back.
Actively participate in social media discussions
To build a strong connection with visitors, you need to be active on social media, making yourself known and interacting with people regularly. Social media isn’t so much a marketing platform as it is a relationship-building platform.
Statistics show 91% of all retail brands have accounts on two or more social media platforms. Seventy-seven percent of Twitter users say they feel more positive about a brand when they reply to their Tweet. Unfortunately, many users are left in the dark, waiting for a reply that never comes. If you don’t have time to commit to multiple social media platforms, pick one or two and focus on them.
The biggest mistake you can make is publishing thought-provoking posts, and not replying to anyone’s comments. It’s often impossible to give a thoughtful reply to every comment, but on Facebook, “liking” each person’s comment acknowledges their contribution. When you come across a comment that absolutely needs a response, your comment will be meaningful.
Be authentic and human on social media
You’re running a business, yes, but that doesn’t mean you shouldn’t show your humanity to your fans and followers. If your competitors only post business-related content that seems dry, that’s your opportunity to outshine them in the relationship-building department.
In-between your serious posts, throw out some personal posts to let people know what’s going on in your world.
Be interested, not interesting
Social media is designed for self-expression, so conversations tend to be one-sided. Even live discussions tend to consist of each person sharing something about them and never acknowledging the other people. People hardly ask questions, but asking questions opens the door for connection.
People are waiting for the opportunity to share something about themselves. Providing them the opportunity to share will give you a significant advantage over your competitors on social media.