Using the Visual Power of Instagram to Leverage your Internet Marketing Efforts

Online marketing is something that you just cannot ignore in today’s world. It has become one of the integral parts of a marketing strategy and you should be involved in it, whether you like it or not. Also, the number of tools and approach vectors available for your internet marketing strategy are growing by the day. You might complain about the lack of time. But that is how the trend is and you will have to find a way around it. One such tool is Instagram, which is a photo sharing app. The app also has a few editing tools that you can use on the pictures before you upload them.


A Picture Speaks a Thousand Words

There is no doubt that the visual mode is one of the most effective modes of getting across a message. The statement, ‘A Picture Speaks a Thousand Words’ stands for itself. So, if you are clever with the way you use Instagram and its photo sharing capabilities, you can make it one of the most effective tools in your online marketing arsenal. Here are some tips that will help you in making effective usage of Instagram in your online marketing strategy.


Be Creative While Sharing

Don’t be predictable or too conscious while sharing images with Instagram. Even if you find something that is not exactly relevant to your product or services and want to share it, make sure you include a line that makes it relevant. It is here that your creativity will be tested. If you can do this on a regular basis, you engage the general public in an endearing sort of way.


Generate Comments and Keep the Conversation Going

Make sure that you keep your posts engaging and interactive. Include a call for action like, ‘what do you think about this’ or ‘your comments will be appreciated’. This will prompt the viewers to include their opinions about what you posted. What this engagement does is keep you in the news and ensure that your brand or company is not forgotten by the people. This has a very indirect effect on revenue and business generation.


Use Visually Appealing Images 

Make sure that you use images that catch the eye of even the casual observer. This is because if you share boring and redundant pictures, people will stop noticing it. That is something you want to avoid, especially with Instagram. If you have some bit of news to share, include an attractive image with it so that you get the attention first. The attention will then manifest into clicks for your news link.



Instagram can be a great way to have photo sharing contests. You can engage the customers and have innovative contests like design a logo or name for a new product. Make sure that you have a substantial reward for the winner. That will ensure active participation in your competitions. The theme is limited to your creativity. You can also use Instagram to ensure that you always keep a good rapport with the customers.


The author, ZK , is an internet marketing expert and an enthusiastic blogger. You can visit to know more.


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